{"id":47119,"date":"2022-12-15T12:55:12","date_gmt":"2022-12-15T12:55:12","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-54"},"modified":"2024-09-17T10:15:18","modified_gmt":"2024-09-17T10:15:18","slug":"commerce-experience-episode-54","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-54","title":{"rendered":"\u00c9pisode 54 : La puissance d&rsquo;un programme de fid\u00e9lisation"},"content":{"rendered":"<p>Selon le rapport mondial 2022 sur la fid\u00e9lisation client, 67 % des entreprises souhaitent augmenter leurs investissements dans la fid\u00e9lisation client, mais quel est le meilleur moyen d&rsquo;y parvenir ? Les programmes de fid\u00e9lisation.<\/p>\n<p>Aujourd&rsquo;hui, nous discutons avec <a href=\"https:\/\/www.linkedin.com\/in\/zsuzsakecsmar\/\" target=\"_blank\" rel=\"noopener\">Zsuzsa Kecsmar<\/a> de l&rsquo;\u00e9tat actuel des programmes de fid\u00e9lisation et de la mani\u00e8re d&rsquo;en tirer le meilleur parti. Zsuzsa est cofondatrice et directrice de la strat\u00e9gie d&rsquo;<a href=\"https:\/\/antavo.com\/\" target=\"_blank\" rel=\"noopener\">Antavo<\/a>, une solution de gestion de la fid\u00e9lisation de premier plan. Elle est class\u00e9e par Forbes parmi les 100 premiers leaders europ\u00e9ens dans le domaine de la technologie.<\/p>\n<p>Rejoignez Brian et Zsuzsa pour une discussion :<\/p>\n<ul>\n<li aria-level=\"1\">Les erreurs r\u00e9currentes \u00e0 \u00e9viter dans les programmes de fid\u00e9lisation<\/li>\n<li aria-level=\"1\">L&rsquo;impact du climat \u00e9conomique actuel sur les investissements dans les programmes de fid\u00e9lisation<\/li>\n<li aria-level=\"1\">Les programmes de fid\u00e9lisation, une source fantastique pour la collecte de donn\u00e9es first-party<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Selon le rapport mondial 2022 sur la fid\u00e9lisation client, 67 % des entreprises souhaitent augmenter leurs investissements dans la fid\u00e9lisation client, mais quel est le meilleur moyen d&rsquo;y parvenir ? Les programmes de fid\u00e9lisation. Aujourd&rsquo;hui, nous discutons avec Zsuzsa Kecsmar de l&rsquo;\u00e9tat actuel des programmes de fid\u00e9lisation et de la mani\u00e8re d&rsquo;en tirer le meilleur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35241,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[552],"class_list":["post-47119","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-retention-et-fidelisation"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47119\/revisions"}],"predecessor-version":[{"id":47133,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47119\/revisions\/47133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35241"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47119"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47119"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47119"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47119"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47119"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47119"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47119"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}