{"id":47116,"date":"2023-05-05T18:50:50","date_gmt":"2023-05-05T18:50:50","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-episode-45"},"modified":"2024-09-17T10:15:33","modified_gmt":"2024-09-17T10:15:33","slug":"commerce-episode-45","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-episode-45","title":{"rendered":"\u00c9pisode 45 : Le \u00ab\u00a0Meh-taverse\u00a0\u00bb Pt. 2 &#8211; Perspectives tactiques pour les marques qui se tournent vers les espaces virtuels"},"content":{"rendered":"<p>Dans cet \u00e9pisode, <a href=\"https:\/\/www.linkedin.com\/in\/tryjohnny\/\" target=\"_blank\" rel=\"noopener noreferrer\">Johnny Rodriguez<\/a>, directeur de l&rsquo;innovation strat\u00e9gique chez <a href=\"https:\/\/www.linkedin.com\/company\/fresh-consulting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fresh Consulting<\/a> et leader d&rsquo;opinion dans le domaine du Metaverse, rejoint l&rsquo;\u00e9mission pour partager son exp\u00e9rience du Metaverse et son impact sur les marques aujourd&rsquo;hui.<\/p>\n<p>Nous en discutons :<\/p>\n<ul>\n<li>Les nombreuses d\u00e9finitions et facettes du Metaverse<\/li>\n<li>Comment les marques ont utilis\u00e9 le Metaverse pour le commerce digital et physique<\/li>\n<li>Les obstacles \u00e0 la mise en place et au maintien d&rsquo;initiatives Metaverse dans le paysage actuel<\/li>\n<li>Les avantages et les inconv\u00e9nients de l&rsquo;adoption de la technologie Metaverse<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dans cet \u00e9pisode, Johnny Rodriguez, directeur de l&rsquo;innovation strat\u00e9gique chez Fresh Consulting et leader d&rsquo;opinion dans le domaine du Metaverse, rejoint l&rsquo;\u00e9mission pour partager son exp\u00e9rience du Metaverse et son impact sur les marques aujourd&rsquo;hui. Nous en discutons : Les nombreuses d\u00e9finitions et facettes du Metaverse Comment les marques ont utilis\u00e9 le Metaverse pour le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35280,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[688],"class_list":["post-47116","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-commerce-experience"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47116\/revisions"}],"predecessor-version":[{"id":47126,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47116\/revisions\/47126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35280"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47116"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47116"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47116"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47116"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47116"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47116"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47116"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}