{"id":47092,"date":"2023-05-05T18:51:39","date_gmt":"2023-05-05T18:51:39","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-episode-46"},"modified":"2024-09-17T10:15:32","modified_gmt":"2024-09-17T10:15:32","slug":"commerce-episode-46","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-episode-46","title":{"rendered":"\u00c9pisode 46 : Le succ\u00e8s des applications mobiles dans le commerce digital"},"content":{"rendered":"<p>Alors que tout le monde s&rsquo;int\u00e9resse \u00e0 l&rsquo;impact du m\u00e9tavers sur l&rsquo;avenir, les applications mobiles sont toujours le roi de la cr\u00e9ation d&rsquo;exp\u00e9riences client omnicanales et de l&rsquo;assistance aux consommateurs tout au long de leur parcours d&rsquo;achat. Comment les applications mobiles peuvent-elles aider les entreprises \u00e0 r\u00e9ussir en 2022 et quelles sont les nouvelles fonctionnalit\u00e9s innovantes qui se profilent \u00e0 l&rsquo;horizon ?<\/p>\n<p>Matt Hudson rejoint l&rsquo;\u00e9mission pour r\u00e9pondre \u00e0 ces questions et \u00e0 bien d&rsquo;autres encore. Matt est un d\u00e9veloppeur d&rsquo;applications exp\u00e9riment\u00e9, sp\u00e9cialis\u00e9 dans le retail, qui a notamment d\u00e9velopp\u00e9 l&rsquo;application de Belk, une cha\u00eene de magasins am\u00e9ricaine comptant plus de 300 points de vente. C&rsquo;est un expert qui comprend l&rsquo;impact du mobile sur l&rsquo;exp\u00e9rience retail et les parcours clients, ainsi que la mani\u00e8re dont les marques doivent aborder le d\u00e9veloppement d&rsquo;applis mobiles pour le rendre durable et rentable.<\/p>\n<p>Rejoignez-nous pour \u00e9couter Brian et Matt :<\/p>\n<ul>\n<li>Les fa\u00e7ons innovantes dont les retailers utilisent les applications mobiles.<\/li>\n<li>Comment les applications mobiles, dans le cadre d&rsquo;une approche omnicanale, repr\u00e9sentent un gain consid\u00e9rable pour les clients et les retailers.<\/li>\n<li>Comment les entreprises peuvent-elles d\u00e9terminer si une application mobile leur convient ?<\/li>\n<li>Comment les applications peuvent transformer les clients<\/li>\n<li>Comment faire en sorte que les clients gravitent autour de votre application ?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Alors que tout le monde s&rsquo;int\u00e9resse \u00e0 l&rsquo;impact du m\u00e9tavers sur l&rsquo;avenir, les applications mobiles sont toujours le roi de la cr\u00e9ation d&rsquo;exp\u00e9riences client omnicanales et de l&rsquo;assistance aux consommateurs tout au long de leur parcours d&rsquo;achat. Comment les applications mobiles peuvent-elles aider les entreprises \u00e0 r\u00e9ussir en 2022 et quelles sont les nouvelles fonctionnalit\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35276,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[525],"topic":[548],"class_list":["post-47092","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","channel-in-app","topic-profitabilite"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47092\/revisions"}],"predecessor-version":[{"id":47093,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47092\/revisions\/47093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35276"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47092"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47092"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47092"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47092"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47092"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47092"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47092"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}