{"id":47091,"date":"2023-05-11T17:51:41","date_gmt":"2023-05-11T17:51:41","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-57"},"modified":"2024-09-17T10:15:32","modified_gmt":"2024-09-17T10:15:32","slug":"commerce-experience-episode-57","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-57","title":{"rendered":"\u00c9pisode 57 : D\u00e9coder l&rsquo;enchantement et offrir des exp\u00e9riences client \u00e9tonnantes"},"content":{"rendered":"<p>Certaines personnes consid\u00e8rent le secteur de l&rsquo;\u00e9picerie comme une marchandise, mais chez Lowes Foods, un sentiment d&rsquo;amusement, de divertissement et un fort engagement des clients ont \u00e9t\u00e9 encourag\u00e9s, diff\u00e9renciant l&rsquo;exp\u00e9rience de l&rsquo;achat de produits d&rsquo;\u00e9picerie en cours de route.<\/p>\n<p>Aujourd&rsquo;hui, nous discutons avec Tim Lowe de l&rsquo;importance de cr\u00e9er des exp\u00e9riences clients qui surprennent et ravissent. Tim est le PDG et pr\u00e9sident de Lowes Foods &#8211; une grande cha\u00eene r\u00e9gionale de magasins d&rsquo;alimentation connue pour son engagement \u00e0 cr\u00e9er une exp\u00e9rience d&rsquo;achat amusante et attrayante pour les clients, \u00e0 la fois en magasin et en ligne.<\/p>\n<p>Joignez-vous \u00e0 nous pour discuter de ce qui suit :<\/p>\n<ul>\n<li aria-level=\"1\">Cr\u00e9er une synergie entre l&rsquo;exp\u00e9rience en ligne et en magasin<\/li>\n<li aria-level=\"1\">D\u00e9velopper un engagement fort de la part des clients<\/li>\n<li aria-level=\"1\">Comment \u00eatre un perturbateur dans n&rsquo;importe quel secteur<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Certaines personnes consid\u00e8rent le secteur de l&rsquo;\u00e9picerie comme une marchandise, mais chez Lowes Foods, un sentiment d&rsquo;amusement, de divertissement et un fort engagement des clients ont \u00e9t\u00e9 encourag\u00e9s, diff\u00e9renciant l&rsquo;exp\u00e9rience de l&rsquo;achat de produits d&rsquo;\u00e9picerie en cours de route. Aujourd&rsquo;hui, nous discutons avec Tim Lowe de l&rsquo;importance de cr\u00e9er des exp\u00e9riences clients qui surprennent et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35548,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[552],"class_list":["post-47091","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-retention-et-fidelisation"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47091\/revisions"}],"predecessor-version":[{"id":47095,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47091\/revisions\/47095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35548"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47091"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47091"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47091"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47091"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47091"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47091"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47091"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}