{"id":47089,"date":"2023-05-11T17:52:00","date_gmt":"2023-05-11T17:52:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-59"},"modified":"2024-09-17T10:15:32","modified_gmt":"2024-09-17T10:15:32","slug":"commerce-experience-episode-59","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-59","title":{"rendered":"\u00c9pisode 59 : Les femmes dans le retail : Cr\u00e9er une main-d&rsquo;\u0153uvre diversifi\u00e9e et inclusive qui r\u00e9ussit"},"content":{"rendered":"<p>Mars est le mois de l&rsquo;histoire des femmes, et quelle meilleure fa\u00e7on de le c\u00e9l\u00e9brer qu&rsquo;en mettant en lumi\u00e8re les r\u00e9alisations des femmes dans le domaine du retail et de l&rsquo;e-commerce ?<\/p>\n<p>Dans cet \u00e9pisode, nous sommes rejoints par une invit\u00e9e sp\u00e9ciale, Amanda Elam, Chief Marketing Officer chez Bloomreach, qui s&rsquo;entretient avec Vickie Bond Mrva &#8211; une responsable marketing pour certaines des marques les plus remarquables (Apple, Walmart.com, Clorox et Lululemon, pour n&rsquo;en citer que quelques-unes) dans le monde et la toute nouvelle membre du conseil d&rsquo;administration de Bloomreach.<\/p>\n<p>Rejoignez-nous pour discuter :<\/p>\n<ul>\n<li aria-level=\"1\">Comment la repr\u00e9sentation peut conduire \u00e0 de meilleurs r\u00e9sultats<\/li>\n<li aria-level=\"1\">L&rsquo;importance des donn\u00e9es dans la cr\u00e9ation de marques appr\u00e9ci\u00e9es des consommateurs<\/li>\n<li aria-level=\"1\">Les fa\u00e7ons dont l&rsquo;incertitude et les contraintes peuvent favoriser la concentration et l&rsquo;innovation<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Mars est le mois de l&rsquo;histoire des femmes, et quelle meilleure fa\u00e7on de le c\u00e9l\u00e9brer qu&rsquo;en mettant en lumi\u00e8re les r\u00e9alisations des femmes dans le domaine du retail et de l&rsquo;e-commerce ? Dans cet \u00e9pisode, nous sommes rejoints par une invit\u00e9e sp\u00e9ciale, Amanda Elam, Chief Marketing Officer chez Bloomreach, qui s&rsquo;entretient avec Vickie Bond Mrva [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35540,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[689,556],"class_list":["post-47089","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-donnees-clients","topic-data-analytics"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47089\/revisions"}],"predecessor-version":[{"id":47098,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47089\/revisions\/47098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35540"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47089"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47089"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47089"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47089"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47089"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47089"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47089"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}