{"id":47087,"date":"2023-05-15T21:18:09","date_gmt":"2023-05-15T21:18:09","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-62"},"modified":"2024-09-17T10:15:32","modified_gmt":"2024-09-17T10:15:32","slug":"commerce-experience-episode-62","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-62","title":{"rendered":"\u00c9pisode 62 : La psychologie de vos clients avec Monica Sharma-Patnekar"},"content":{"rendered":"<p>\u00cates-vous fatigu\u00e9 de vous demander ce que veulent vraiment vos clients ? Souhaitez-vous avoir la cl\u00e9 qui vous permettra de comprendre leur comportement d&rsquo;achat ?<\/p>\n<p>Aujourd&rsquo;hui, Brian est rejoint par Monica Sharma-Patnekar, une dirigeante accomplie dans les domaines de la marque, du marketing et de la strat\u00e9gie, avec plus de 17 ans d&rsquo;exp\u00e9rience mondiale dans la construction de marques. Monica est ici pour partager son expertise sur la psychologie des clients dans l&rsquo;e-commerce et comment se connecter v\u00e9ritablement avec eux.<\/p>\n<p>Les sujets abord\u00e9s dans cet \u00e9pisode :<\/p>\n<ul>\n<li aria-level=\"1\">Comment diff\u00e9rencier les clients r\u00e9els des clients id\u00e9aux<\/li>\n<li aria-level=\"1\">Les d\u00e9fis de la recherche sur les clients<\/li>\n<li aria-level=\"1\">La personnalisation \u00e0 grande \u00e9chelle<\/li>\n<\/ul>\n<p>Que vous soyez un professionnel chevronn\u00e9 de l&rsquo;e-commerce ou que vous d\u00e9butiez, cet \u00e9pisode est \u00e0 \u00e9couter absolument.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cates-vous fatigu\u00e9 de vous demander ce que veulent vraiment vos clients ? Souhaitez-vous avoir la cl\u00e9 qui vous permettra de comprendre leur comportement d&rsquo;achat ? Aujourd&rsquo;hui, Brian est rejoint par Monica Sharma-Patnekar, une dirigeante accomplie dans les domaines de la marque, du marketing et de la strat\u00e9gie, avec plus de 17 ans d&rsquo;exp\u00e9rience mondiale dans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35528,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[281],"class_list":["post-47087","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-personnalisation"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47087\/revisions"}],"predecessor-version":[{"id":47100,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47087\/revisions\/47100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35528"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47087"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47087"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47087"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47087"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47087"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47087"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47087"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}