Le commerce conversationnel est peut-\u00eatre en plein essor aux \u00c9tats-Unis, mais dans de nombreuses r\u00e9gions du monde, il fait d\u00e9j\u00e0 partie de la vie quotidienne. Partout dans le monde, les marques dialoguent directement avec leurs clients par le biais de SMS, de WhatsApp et d’autres applications textuelles, les guidant tout au long de leur parcours d’achat, qu’il s’agisse de commander une pizza ou d’acheter de nouveaux v\u00eatements.<\/p>\n
Michael Ricci<\/a>, vice-pr\u00e9sident senior de la strat\u00e9gie chez Sinch<\/a>, nous rejoint pour parler de la fa\u00e7on dont les entreprises utilisent le commerce conversationnel pour \u00e9lever l’exp\u00e9rience commerciale et se connecter directement \u00e0 leurs clients.<\/p>\n Brian et Michael discutent avec nous des points suivants<\/p>\n Le commerce conversationnel est peut-\u00eatre en plein essor aux \u00c9tats-Unis, mais dans de nombreuses r\u00e9gions du monde, il fait d\u00e9j\u00e0 partie de la vie quotidienne. Partout dans le monde, les marques dialoguent directement avec leurs clients par le biais de SMS, de WhatsApp et d’autres applications textuelles, les guidant tout au long de leur parcours […]<\/p>\n","protected":false},"author":1,"featured_media":35272,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[550],"class_list":["post-47086","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-ia"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47086\/revisions"}],"predecessor-version":[{"id":47101,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47086\/revisions\/47101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35272"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47086"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47086"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47086"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47086"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47086"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47086"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47086"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n