{"id":47085,"date":"2023-06-02T08:04:48","date_gmt":"2023-06-02T08:04:48","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/state-of-commerce-episode-43"},"modified":"2024-09-17T10:15:40","modified_gmt":"2024-09-17T10:15:40","slug":"state-of-commerce-episode-43","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/state-of-commerce-episode-43","title":{"rendered":"\u00c9pisode 43 : 2022 CommX Research &#8211; Risques, tendances et priorit\u00e9s d&rsquo;investissement parmi les leaders du commerce digital."},"content":{"rendered":"<p>En 2022, les entreprises sont press\u00e9es de trouver de nouveaux moyens plus efficaces pour trouver et conserver leurs clients.<\/p>\n<p>Le rapport 2022 Digital Trends &amp; Investment Priorities, co-publi\u00e9 par Comm-X et CommerceNext, a r\u00e9v\u00e9l\u00e9 que les entreprises sont toujours pr\u00e9occup\u00e9es par les probl\u00e8mes persistants de la cha\u00eene d&rsquo;approvisionnement, l&rsquo;augmentation des co\u00fbts d&rsquo;acquisition des clients, la confidentialit\u00e9 des donn\u00e9es, et bien plus encore. Face \u00e0 ces d\u00e9fis, comment les entreprises se positionnent-elles pour r\u00e9ussir cette ann\u00e9e ?<\/p>\n<p>\u00c9coutez notre conversation avec Scott Silverman, cofondateur de CommerceNext, et Chris Hardisty, vice-pr\u00e9sident du commerce chez K-Swiss :<\/p>\n<ul>\n<li>Comment les entreprises pr\u00e9voient la croissance pour 2022<\/li>\n<li>Comment l&rsquo;augmentation des co\u00fbts d&rsquo;acquisition des clients pourrait \u00eatre une bonne chose pour les marques et les consommateurs<\/li>\n<li>L&rsquo;importance croissante des premi\u00e8res donn\u00e9es<\/li>\n<li>L&rsquo;effet d&rsquo;entra\u00eenement des trag\u00e9dies du monde entier sur les cha\u00eenes d&rsquo;approvisionnement du commerce<\/li>\n<li>Comment la personnalisation des sites et les investissements dans l&rsquo;exp\u00e9rience ouvrent la voie \u00e0 la fid\u00e9lisation des clients<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>En 2022, les entreprises sont press\u00e9es de trouver de nouveaux moyens plus efficaces pour trouver et conserver leurs clients. Le rapport 2022 Digital Trends &amp; Investment Priorities, co-publi\u00e9 par Comm-X et CommerceNext, a r\u00e9v\u00e9l\u00e9 que les entreprises sont toujours pr\u00e9occup\u00e9es par les probl\u00e8mes persistants de la cha\u00eene d&rsquo;approvisionnement, l&rsquo;augmentation des co\u00fbts d&rsquo;acquisition des clients, la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35288,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[281,689],"class_list":["post-47085","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-personnalisation","topic-donnees-clients"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47085\/revisions"}],"predecessor-version":[{"id":47102,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47085\/revisions\/47102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35288"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47085"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47085"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47085"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47085"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47085"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47085"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47085"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}