{"id":47058,"date":"2023-09-05T04:42:23","date_gmt":"2023-09-05T04:42:23","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-69"},"modified":"2024-09-17T10:15:40","modified_gmt":"2024-09-17T10:15:40","slug":"commerce-experience-episode-69","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-69","title":{"rendered":"\u00c9pisode 69 : La transformation du retail pilot\u00e9e par les donn\u00e9es."},"content":{"rendered":"<p>La recherche de la simplicit\u00e9 conduit souvent les praticiens \u00e0 simplifier \u00e0 l&rsquo;extr\u00eame les probl\u00e8mes au sein de l&rsquo;entreprise. Aujourd&rsquo;hui, nous explorons comment les donn\u00e9es peuvent \u00eatre exploit\u00e9es plus efficacement pour offrir un service client exceptionnel.<\/p>\n<p>Dans cet \u00e9pisode, Brian est rejoint par Eric Best, fondateur et PDG de SoundCommerce, un fournisseur de solutions de donn\u00e9es e-commerce qui aide les marques \u00e0 r\u00e9aliser des r\u00e9sultats commerciaux rentables en mati\u00e8re d&rsquo;e-commerce.<\/p>\n<p>Rejoignez-nous pour discuter :<\/p>\n<ul>\n<li aria-level=\"1\">Les erreurs courantes en mati\u00e8re de donn\u00e9es que commettent les entreprises d&rsquo;e-commerce.<\/li>\n<li aria-level=\"1\">Le paysage changeant de l&rsquo;analyse des donn\u00e9es<\/li>\n<li aria-level=\"1\">Comment les march\u00e9s peuvent exploiter les donn\u00e9es comme un avantage concurrentiel au-del\u00e0 du marketing.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La recherche de la simplicit\u00e9 conduit souvent les praticiens \u00e0 simplifier \u00e0 l&rsquo;extr\u00eame les probl\u00e8mes au sein de l&rsquo;entreprise. Aujourd&rsquo;hui, nous explorons comment les donn\u00e9es peuvent \u00eatre exploit\u00e9es plus efficacement pour offrir un service client exceptionnel. Dans cet \u00e9pisode, Brian est rejoint par Eric Best, fondateur et PDG de SoundCommerce, un fournisseur de solutions de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35500,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[689,556],"class_list":["post-47058","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-donnees-clients","topic-data-analytics"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47058\/revisions"}],"predecessor-version":[{"id":47072,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47058\/revisions\/47072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35500"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47058"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47058"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47058"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47058"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47058"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47058"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47058"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}