La technologie num\u00e9rique n’est pas la seule \u00e0 progresser \u00e0 une vitesse fulgurante : les attentes des clients ont \u00e9galement augment\u00e9 de mani\u00e8re exponentielle ces derni\u00e8res ann\u00e9es. Et lorsque les marques ne parviennent pas \u00e0 suivre, les clients passent tout simplement \u00e0 autre chose.<\/p>\n
Alors, comment les entreprises peuvent-elles fid\u00e9liser leurs clients dans cet environnement num\u00e9rique difficile ?<\/p>\n
Pour avoir un aper\u00e7u direct de la mani\u00e8re dont les marques doivent s’engager avec le consommateur d’aujourd’hui, Brian Walker s’entretient avec Steve Soechtig, directeur g\u00e9n\u00e9ral mondial d’Ogilvy Experience.<\/p>\n","protected":false},"excerpt":{"rendered":"
La technologie num\u00e9rique n’est pas la seule \u00e0 progresser \u00e0 une vitesse fulgurante : les attentes des clients ont \u00e9galement augment\u00e9 de mani\u00e8re exponentielle ces derni\u00e8res ann\u00e9es. Et lorsque les marques ne parviennent pas \u00e0 suivre, les clients passent tout simplement \u00e0 autre chose. Alors, comment les entreprises peuvent-elles fid\u00e9liser leurs clients dans cet environnement […]<\/p>\n","protected":false},"author":1,"featured_media":35308,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[688],"class_list":["post-47051","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-commerce-experience"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47051\/revisions"}],"predecessor-version":[{"id":47061,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47051\/revisions\/47061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35308"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47051"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47051"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47051"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47051"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47051"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47051"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47051"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}