{"id":47019,"date":"2024-04-10T19:13:54","date_gmt":"2024-04-10T19:13:54","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-49"},"modified":"2024-08-05T08:24:24","modified_gmt":"2024-08-05T08:24:24","slug":"commerce-experience-episode-49","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-49","title":{"rendered":"\u00c9pisode 49 : Faire \u00e9voluer les op\u00e9rations et assurer la sant\u00e9 financi\u00e8re de l&rsquo;e-commerce &#8211; Le point de vue d&rsquo;un directeur financier"},"content":{"rendered":"<p dir=\"ltr\"><b>Sans ex\u00e9cution, il n&rsquo;y a pas de produit pour le client, pas d&rsquo;exp\u00e9rience avec votre produit qui les attend, et au final, aucune raison de vendre un produit.<\/b><\/p>\n<p>Dans cet \u00e9pisode, nous explorons l&rsquo;ex\u00e9cution et la logistique nationales et internationales avec <a href=\"https:\/\/www.linkedin.com\/in\/brittanysmithpe\/\" target=\"_blank\" rel=\"noopener\">Brittany Smith<\/a>, directrice financi\u00e8re de <a href=\"https:\/\/www.shipbob.com\/\" target=\"_blank\" rel=\"noopener\">ShipBob<\/a>, une entreprise technologique internationale qui aide les marques d&rsquo;e-commerce D2C \u00e0 d\u00e9velopper leur exp\u00e9rience en mati\u00e8re d&rsquo;ex\u00e9cution.<\/p>\n<p dir=\"ltr\"><b>Rejoignez-nous, Brian et Brittany discutent :<\/b><\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><b>Ce qu&rsquo;il faut rechercher dans les 3PL et les partenaires potentiels de traitement des commandes<\/b><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><b>Comment l&rsquo;ex\u00e9cution des commandes peut \u00eatre un facteur de diff\u00e9renciation pour une marque en mati\u00e8re d&rsquo;exp\u00e9rience client<\/b><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><b>Comment aborder la gestion des commandes en interne plut\u00f4t que de trouver un partenaire ?<\/b><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><b>Les d\u00e9fis auxquels les entreprises sont confront\u00e9es lorsqu&rsquo;elles d\u00e9veloppent leurs activit\u00e9s de traitement des commandes \u00e0 l&rsquo;\u00e9chelle internationale<\/b><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><b>Comment se diff\u00e9rencier face aux contraintes financi\u00e8res<\/b><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sans ex\u00e9cution, il n&rsquo;y a pas de produit pour le client, pas d&rsquo;exp\u00e9rience avec votre produit qui les attend, et au final, aucune raison de vendre un produit. Dans cet \u00e9pisode, nous explorons l&rsquo;ex\u00e9cution et la logistique nationales et internationales avec Brittany Smith, directrice financi\u00e8re de ShipBob, une entreprise technologique internationale qui aide les marques [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35261,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[688],"class_list":["post-47019","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-commerce-experience"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47019\/revisions"}],"predecessor-version":[{"id":47037,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47019\/revisions\/47037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35261"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47019"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47019"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47019"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47019"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47019"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47019"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47019"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}