{"id":47018,"date":"2024-04-10T19:14:31","date_gmt":"2024-04-10T19:14:31","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-53"},"modified":"2024-08-05T08:23:59","modified_gmt":"2024-08-05T08:23:59","slug":"commerce-experience-episode-53","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-53","title":{"rendered":"\u00c9pisode 53 : La transformation num\u00e9rique en p\u00e9riode d&rsquo;incertitude \u00e9conomique"},"content":{"rendered":"<p>En ces temps incertains, il est crucial de voir le paysage du commerce digital avec des yeux clairs afin de choisir la bonne voie \u00e0 suivre.<\/p>\n<p>Aujourd&rsquo;hui, nous discutons de l&rsquo;e-commerce en Europe centrale et de l&rsquo;\u00e9volution des tendances du commerce digital avec <a href=\"https:\/\/www.linkedin.com\/in\/nils-weber-6b81b276\/\" target=\"_blank\" rel=\"noopener\">Nils Weber<\/a>. Nils est le fondateur et directeur g\u00e9n\u00e9ral de <a href=\"https:\/\/www.valantic.com\/\" target=\"_blank\" rel=\"noopener\">Valantic CX<\/a>, une soci\u00e9t\u00e9 de conseil en transformation num\u00e9rique qui compte plus de 3 000 personnes en Allemagne.<\/p>\n<p>Nous discutons :<\/p>\n<ul>\n<li aria-level=\"1\">L&rsquo;\u00e9tat de l&rsquo;e-commerce et de la transformation num\u00e9rique dans ce climat \u00e9conomique incertain.<\/li>\n<li aria-level=\"1\">La migration vers des solutions technologiques en temps r\u00e9el ax\u00e9es sur le client, loin des logiciels et des processus h\u00e9rit\u00e9s.<\/li>\n<li aria-level=\"1\">L&rsquo;importance de donner la priorit\u00e9 simultan\u00e9ment aux donn\u00e9es et \u00e0 la marque<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>En ces temps incertains, il est crucial de voir le paysage du commerce digital avec des yeux clairs afin de choisir la bonne voie \u00e0 suivre. Aujourd&rsquo;hui, nous discutons de l&rsquo;e-commerce en Europe centrale et de l&rsquo;\u00e9volution des tendances du commerce digital avec Nils Weber. Nils est le fondateur et directeur g\u00e9n\u00e9ral de Valantic CX, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35245,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[688,556,689],"class_list":["post-47018","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-commerce-experience","topic-data-analytics","topic-donnees-clients"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47018\/revisions"}],"predecessor-version":[{"id":47036,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47018\/revisions\/47036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35245"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47018"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47018"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47018"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47018"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47018"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47018"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47018"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}