{"id":47016,"date":"2024-04-11T12:25:48","date_gmt":"2024-04-11T12:25:48","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-63"},"modified":"2024-08-05T08:23:01","modified_gmt":"2024-08-05T08:23:01","slug":"commerce-experience-episode-63","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-63","title":{"rendered":"\u00c9pisode 63 : La CDP &#8211; Maximiser les insights clients et stimuler la croissance gr\u00e2ce aux donn\u00e9es"},"content":{"rendered":"<p>Comment les entreprises peuvent-elles exploiter efficacement les plateformes de donn\u00e9es clients (CDP) pour acqu\u00e9rir un avantage concurrentiel dans le secteur de l&rsquo;e-commerce ?<\/p>\n<p>Aujourd&rsquo;hui, deux expertes des donn\u00e9es clients, Amanda Elam (CMO chez Bloomreach) et Cindy Marshall (CEO de SHINE Strategy) discutent de l&rsquo;espace des plateformes de donn\u00e9es clients (CDP), de leur pertinence et de leur puissance au sein du ecommerce.<\/p>\n<p>Rejoignez-nous pour discuter des points suivants<\/p>\n<ul>\n<li aria-level=\"1\">Les composantes de la qualit\u00e9 des PDC<\/li>\n<li aria-level=\"1\">La puissance de la segmentation frontale<\/li>\n<li aria-level=\"1\">Trouver la bonne solution technologique pour votre entreprise<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Comment les entreprises peuvent-elles exploiter efficacement les plateformes de donn\u00e9es clients (CDP) pour acqu\u00e9rir un avantage concurrentiel dans le secteur de l&rsquo;e-commerce ? Aujourd&rsquo;hui, deux expertes des donn\u00e9es clients, Amanda Elam (CMO chez Bloomreach) et Cindy Marshall (CEO de SHINE Strategy) discutent de l&rsquo;espace des plateformes de donn\u00e9es clients (CDP), de leur pertinence et de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35524,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[556],"class_list":["post-47016","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-data-analytics"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47016\/revisions"}],"predecessor-version":[{"id":47030,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47016\/revisions\/47030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35524"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47016"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47016"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47016"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47016"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47016"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47016"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47016"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}