{"id":47011,"date":"2024-04-24T09:26:54","date_gmt":"2024-04-24T09:26:54","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-64"},"modified":"2024-08-05T08:20:31","modified_gmt":"2024-08-05T08:20:31","slug":"commerce-experience-episode-64","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-64","title":{"rendered":"\u00c9pisode 64 : IA g\u00e9n\u00e9rative : red\u00e9finir le commerce digital tel que nous le connaissons."},"content":{"rendered":"<p>L&rsquo;IA g\u00e9n\u00e9rative est peut-\u00eatre l&rsquo;innovation technologique la plus importante \u00e0 avoir eu un impact sur la culture et le commerce humains depuis le lancement de l&rsquo;iPhone en 2007, voire de l&rsquo;Internet lui-m\u00eame.<\/p>\n<p>Dans cet \u00e9pisode narratif sp\u00e9cial, Brian se penche sur l&rsquo;avenir du commerce digital et sur le r\u00f4le toujours plus important que l&rsquo;IA g\u00e9n\u00e9rative jouera dans l&rsquo;exp\u00e9rience commerciale. Comment en sommes-nous arriv\u00e9s l\u00e0 ? Comment pouvons-nous utiliser ces outils aujourd&rsquo;hui ? Et que pouvons-nous faire pour nous d\u00e9marquer de la concurrence dans les ann\u00e9es \u00e0 venir ?<\/p>\n<p>Nous remercions tout particuli\u00e8rement nos invit\u00e9s pour cet \u00e9pisode : Raj De Datta (cofondateur et PDG de Bloomreach), Anirban Bardalaye (Chief Product Officer de Bloomreach) et Paul Edwards (Technical Product Strategist de Bloomreach).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;IA g\u00e9n\u00e9rative est peut-\u00eatre l&rsquo;innovation technologique la plus importante \u00e0 avoir eu un impact sur la culture et le commerce humains depuis le lancement de l&rsquo;iPhone en 2007, voire de l&rsquo;Internet lui-m\u00eame. Dans cet \u00e9pisode narratif sp\u00e9cial, Brian se penche sur l&rsquo;avenir du commerce digital et sur le r\u00f4le toujours plus important que l&rsquo;IA g\u00e9n\u00e9rative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35520,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[550],"class_list":["post-47011","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-ia"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47011\/revisions"}],"predecessor-version":[{"id":47021,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47011\/revisions\/47021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35520"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47011"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47011"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47011"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47011"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47011"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47011"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47011"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}