{"id":46991,"date":"2024-04-24T10:56:42","date_gmt":"2024-04-24T10:56:42","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-56"},"modified":"2024-08-05T08:16:00","modified_gmt":"2024-08-05T08:16:00","slug":"commerce-experience-episode-56","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-56","title":{"rendered":"\u00c9pisode 56 : Le marketing du futur &#8211; Comment vendre \u00e0 la g\u00e9n\u00e9ration Z ?"},"content":{"rendered":"<p>Que faut-il pour marketeur et servir efficacement la g\u00e9n\u00e9ration Z ? Qu&rsquo;est-ce qui les motive ? Quels canaux utilisent-ils ? Et comment s&rsquo;engagent-ils avec les marques ?<\/p>\n<p>Rejoignez-nous pour explorer l&rsquo;avenir du marketing et la fa\u00e7on de se connecter avec la prochaine g\u00e9n\u00e9ration de consommateurs. Dans cet \u00e9pisode sp\u00e9cial, nous discuterons de ce qui suit :<\/p>\n<ul>\n<li aria-level=\"1\">La g\u00e9n\u00e9ration Z et les r\u00e9seaux sociaux<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Tirer le rideau sur le marketing d&rsquo;influence<\/li>\n<li aria-level=\"1\">La n\u00e9cessit\u00e9 de pratiques commerciales durables<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Que faut-il pour marketeur et servir efficacement la g\u00e9n\u00e9ration Z ? Qu&rsquo;est-ce qui les motive ? Quels canaux utilisent-ils ? Et comment s&rsquo;engagent-ils avec les marques ? Rejoignez-nous pour explorer l&rsquo;avenir du marketing et la fa\u00e7on de se connecter avec la prochaine g\u00e9n\u00e9ration de consommateurs. Dans cet \u00e9pisode sp\u00e9cial, nous discuterons de ce qui suit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35233,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[529],"topic":[558],"class_list":["post-46991","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","channel-publicite-et-social","topic-efficacite-operationnelle"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46991\/revisions"}],"predecessor-version":[{"id":46998,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46991\/revisions\/46998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35233"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=46991"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=46991"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=46991"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=46991"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=46991"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=46991"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=46991"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=46991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}