{"id":46990,"date":"2024-04-24T11:57:09","date_gmt":"2024-04-24T11:57:09","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-68"},"modified":"2024-08-05T08:15:36","modified_gmt":"2024-08-05T08:15:36","slug":"commerce-experience-episode-68","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-68","title":{"rendered":"\u00c9pisode 68 : L&rsquo;impact ind\u00e9niable de l&rsquo;IA sur le marketing"},"content":{"rendered":"<p>L&rsquo;IA g\u00e9n\u00e9rative a fait couler beaucoup d&rsquo;encre cette ann\u00e9e, et la vitesse \u00e0 laquelle les choses continuent d&rsquo;\u00e9voluer ainsi que les implications pour le commerce dans son ensemble sont fascinantes.<\/p>\n<p>Dans cet \u00e9pisode, avec une poign\u00e9e d&rsquo;invit\u00e9s, nous allons nous pencher sur des questions concernant la fa\u00e7on dont cette \u00e9volution de l&rsquo;IA est v\u00e9cue par les marketeurs aujourd&rsquo;hui et ce \u00e0 quoi cela pourrait ressembler \u00e0 l&rsquo;avenir.<\/p>\n<p>Nous remercions tout particuli\u00e8rement nos invit\u00e9s, Daniel Edelman CEO de Runic, Keval Baxi CEO de Codal, et Paul Blankley CTO chez Zenlytic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;IA g\u00e9n\u00e9rative a fait couler beaucoup d&rsquo;encre cette ann\u00e9e, et la vitesse \u00e0 laquelle les choses continuent d&rsquo;\u00e9voluer ainsi que les implications pour le commerce dans son ensemble sont fascinantes. Dans cet \u00e9pisode, avec une poign\u00e9e d&rsquo;invit\u00e9s, nous allons nous pencher sur des questions concernant la fa\u00e7on dont cette \u00e9volution de l&rsquo;IA est v\u00e9cue par [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35504,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[550],"class_list":["post-46990","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-ia"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46990\/revisions"}],"predecessor-version":[{"id":46997,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46990\/revisions\/46997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35504"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=46990"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=46990"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=46990"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=46990"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=46990"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=46990"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=46990"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=46990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}