{"id":46989,"date":"2024-05-16T21:15:57","date_gmt":"2024-05-16T21:15:57","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-83"},"modified":"2024-08-05T08:15:17","modified_gmt":"2024-08-05T08:15:17","slug":"commerce-experience-episode-83","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-83","title":{"rendered":"\u00c9pisode 83 : Apprendre \u00e0 construire des strat\u00e9gies de merchandising pour l&rsquo;e-commerce comme un pro"},"content":{"rendered":"<p>Dans le paysage de l&rsquo;e-commerce de plus en plus encombr\u00e9 de 2024 et au-del\u00e0, d\u00e9couper la strat\u00e9gie de merchandising en ligne unique de votre marque est primordial. Mais comment commencer ?<\/p>\n<p>Dans l&rsquo;\u00e9pisode d&rsquo;aujourd&rsquo;hui, Elena est rejointe par Salee Suwansawad, la pionni\u00e8re du Digital Site Merchandising Leader chez VF Corporation, qui est \u00e0 l&rsquo;origine de marques telles que Vans, Timberland, Northface, et bien d&rsquo;autres encore. Forte d&rsquo;une grande exp\u00e9rience dans ce domaine, Salee d\u00e9voile le plan de construction d&rsquo;un empire commercial qui r\u00e9siste \u00e0 l&rsquo;\u00e9preuve du temps.<\/p>\n<p>TLDR ;<\/p>\n<ul>\n<li aria-level=\"1\">Des tactiques de merchandising adapt\u00e9es \u00e0 la fois au commerce en ligne et au commerce de d\u00e9tail.<\/li>\n<li aria-level=\"1\">Les secrets des strat\u00e9gies de marketing efficaces et la ma\u00eetrise de l&rsquo;art de la gestion de la marque.<\/li>\n<li aria-level=\"1\">Naviguer dans le paysage changeant du retail avec des aper\u00e7us sur les tendances, les exp\u00e9riences personnalis\u00e9es des consommateurs et l&rsquo;adoption de la technologie.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dans le paysage de l&rsquo;e-commerce de plus en plus encombr\u00e9 de 2024 et au-del\u00e0, d\u00e9couper la strat\u00e9gie de merchandising en ligne unique de votre marque est primordial. Mais comment commencer ? Dans l&rsquo;\u00e9pisode d&rsquo;aujourd&rsquo;hui, Elena est rejointe par Salee Suwansawad, la pionni\u00e8re du Digital Site Merchandising Leader chez VF Corporation, qui est \u00e0 l&rsquo;origine de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35444,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[430,451],"industry":[],"channel":[537,539],"topic":[558,281],"class_list":["post-46989","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","library_blog_tag-merchandising-e-commerce","library_blog_tag-recommandations-produits","channel-pages-de-produits","channel-pages-de-resultats","topic-efficacite-operationnelle","topic-personnalisation"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46989\/revisions"}],"predecessor-version":[{"id":46993,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46989\/revisions\/46993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35444"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=46989"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=46989"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=46989"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=46989"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=46989"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=46989"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=46989"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=46989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}