{"id":46969,"date":"2024-05-16T21:16:18","date_gmt":"2024-05-16T21:16:18","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-82"},"modified":"2024-08-05T08:13:26","modified_gmt":"2024-08-05T08:13:26","slug":"commerce-experience-episode-82","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-82","title":{"rendered":"\u00c9pisode 82 : OLLY sur l&rsquo;avenir de l&rsquo;e-commerce : La simplicit\u00e9 plut\u00f4t que la complexit\u00e9"},"content":{"rendered":"<p>L&rsquo;e-commerce continue d&rsquo;\u00e9voluer \u00e0 un rythme qu&rsquo;il est difficile de concevoir &#8211; et encore plus de suivre. Dans cet \u00e9pisode de Commerce Experience, enregistr\u00e9 en direct \u00e0 Shoptalk Spring \u00e0 Las Vegas, Elena s&rsquo;entretient avec Jennifer Peters, Senior Manager of ECommerce chez OLLY PBC, et Phillip Jackson, cofondateur de Future Commerce, pour examiner comment l&rsquo;e-commerce privil\u00e9gie la simplicit\u00e9 \u00e0 la complexit\u00e9 avec la d\u00e9mocratisation des plateformes et reste agile et \u00e0 l&rsquo;\u00e9coute des attentes des clients.<\/p>\n<p>TLDR ;<\/p>\n<ul>\n<li aria-level=\"1\">L&rsquo;importance de l&rsquo;omnichannel pour le consommateur moderne et comment en tenir compte dans votre planification<\/li>\n<li aria-level=\"1\">L&rsquo;\u00e9volution des piles technologiques de l&rsquo;e-commerce et la nature cruciale des int\u00e9grations \u00e0 l&rsquo;\u00e8re de la simplicit\u00e9.<\/li>\n<li aria-level=\"1\">Le r\u00f4le de la pertinence culturelle dans le marketing pour toutes les g\u00e9n\u00e9rations et la n\u00e9cessit\u00e9 pour les marques de s&rsquo;adapter rapidement \u00e0 leurs d\u00e9sirs.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;e-commerce continue d&rsquo;\u00e9voluer \u00e0 un rythme qu&rsquo;il est difficile de concevoir &#8211; et encore plus de suivre. Dans cet \u00e9pisode de Commerce Experience, enregistr\u00e9 en direct \u00e0 Shoptalk Spring \u00e0 Las Vegas, Elena s&rsquo;entretient avec Jennifer Peters, Senior Manager of ECommerce chez OLLY PBC, et Phillip Jackson, cofondateur de Future Commerce, pour examiner comment l&rsquo;e-commerce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35448,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[451],"industry":[],"channel":[],"topic":[556],"class_list":["post-46969","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","library_blog_tag-recommandations-produits","topic-data-analytics"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46969\/revisions"}],"predecessor-version":[{"id":46982,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46969\/revisions\/46982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35448"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=46969"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=46969"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=46969"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=46969"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=46969"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=46969"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=46969"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=46969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}