{"id":46968,"date":"2024-05-16T21:16:49","date_gmt":"2024-05-16T21:16:49","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-81"},"modified":"2024-08-05T08:13:25","modified_gmt":"2024-08-05T08:13:25","slug":"commerce-experience-episode-81","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-81","title":{"rendered":"\u00c9pisode 81 : Pourquoi le retail exp\u00e9rientiel fait-il tant parler de lui ?"},"content":{"rendered":"<p>En 2023, on observe un pic dans le retail d&rsquo;exp\u00e9rience, ou exp\u00e9rientiel. Mais qu&rsquo;est-ce que le retail exp\u00e9rientiel ? Il s&rsquo;agit d&rsquo;une strat\u00e9gie qui vise \u00e0 cr\u00e9er des exp\u00e9riences uniques, immersives et m\u00e9morables pour les clients, \u00e0 la fois en ligne et en magasin. Par exemple, l&rsquo;engouement g\u00e9n\u00e9ralis\u00e9 pour les \u00e9v\u00e9nements li\u00e9s \u00e0 la culture pop, comme le film <em>Barbie <\/em>ou la tourn\u00e9e Taylor Swift <em>Eras<\/em>, a permis aux consommateurs de s&rsquo;immerger totalement dans une exp\u00e9rience particuli\u00e8re, tout en les incitant \u00e0 acheter des tenues, des accessoires et des costumes \u00e0 th\u00e8me, etc.<\/p>\n<p>Le marketing exp\u00e9rientiel continuant \u00e0 s&rsquo;affiner, nous verrons la capacit\u00e9 d&rsquo;adaptation des marques devenir beaucoup plus rapide, ce qui leur permettra d&rsquo;\u00e9valuer des informations importantes, de modifier leurs strat\u00e9gies de merchandising et de capitaliser sur les tendances de la culture pop. Dans l&rsquo;\u00e9pisode d&rsquo;aujourd&rsquo;hui, enregistr\u00e9 lors du Commerce Experience Summit de Bloomreach, Elena s&rsquo;entretient avec Christy Augustine, COO chez Bloomreach, et Stefani Rosenberg, ancienne directrice principale du marketing produit et processus chez Macy&rsquo;s, pour explorer l&rsquo;intersection dynamique de l&rsquo;IA, du marketing exp\u00e9rientiel et de l&rsquo;e-commerce.<\/p>\n<p>TLDR ;<\/p>\n<ul>\n<li aria-level=\"1\">Adapter les strat\u00e9gies de merchandising pour int\u00e9grer les tendances et les exp\u00e9riences culturelles<\/li>\n<li aria-level=\"1\">Exploiter les achats en direct et les partenariats pour susciter l&rsquo;adh\u00e9sion \u00e9motionnelle<\/li>\n<li aria-level=\"1\">L&rsquo;\u00e9volution des attentes des consommateurs dans le domaine de la vente au d\u00e9tail et ce que cela signifie pour votre marque<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>En 2023, on observe un pic dans le retail d&rsquo;exp\u00e9rience, ou exp\u00e9rientiel. Mais qu&rsquo;est-ce que le retail exp\u00e9rientiel ? Il s&rsquo;agit d&rsquo;une strat\u00e9gie qui vise \u00e0 cr\u00e9er des exp\u00e9riences uniques, immersives et m\u00e9morables pour les clients, \u00e0 la fois en ligne et en magasin. Par exemple, l&rsquo;engouement g\u00e9n\u00e9ralis\u00e9 pour les \u00e9v\u00e9nements li\u00e9s \u00e0 la culture [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35452,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[688],"class_list":["post-46968","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-commerce-experience"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46968\/revisions"}],"predecessor-version":[{"id":46978,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46968\/revisions\/46978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35452"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=46968"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=46968"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=46968"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=46968"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=46968"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=46968"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=46968"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=46968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}