{"id":46965,"date":"2024-05-16T21:19:00","date_gmt":"2024-05-16T21:19:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-78"},"modified":"2024-08-05T08:13:08","modified_gmt":"2024-08-05T08:13:08","slug":"commerce-experience-episode-78","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-78","title":{"rendered":"\u00c9pisode 78 : Le retail r\u00e9imagin\u00e9 : Vendre des \u00ab\u00a0exp\u00e9riences\u00a0\u00bb \u00e0 l&rsquo;\u00e8re de l&rsquo;IA"},"content":{"rendered":"<p>Connaissez-vous bien vos clients ?<\/p>\n<p>Oui, oui, vous les connaissez. Vous connaissez leurs habitudes d&rsquo;achat, leurs caract\u00e9ristiques d\u00e9mographiques et les diff\u00e9rents styles en vogue. Mais jusqu&rsquo;o\u00f9 descendez-vous en tant que retailer pour essayer de vraiment les comprendre et de vous connecter avec eux \u00e0 un niveau personnel ?<\/p>\n<p>Dans l&rsquo;\u00e9pisode d&rsquo;aujourd&rsquo;hui de Commerce Experience, <a href=\"https:\/\/www.linkedin.com\/in\/jillianborde\/\" target=\"_blank\" rel=\"noopener\">Jillian Borde<\/a>, directrice marketing chez <a href=\"https:\/\/doublestitch.com\/\" target=\"_blank\" rel=\"noopener\">Double Stitch<\/a> by Bedsure, parle d&rsquo;engagement client radical pour les 76 % de consommateurs qui pensent que les entreprises devraient conna\u00eetre et anticiper leurs besoins, soulignant la n\u00e9cessit\u00e9 d&rsquo;approches marketing nuanc\u00e9es et cibl\u00e9es qui sont plus ax\u00e9es sur l&rsquo;exp\u00e9rience qu&rsquo;autre chose.<\/p>\n<p>TLDR ;<\/p>\n<ul>\n<li aria-level=\"1\">Comment l&rsquo;IA peut jouer un r\u00f4le dans la cr\u00e9ation d&rsquo;exp\u00e9riences client uniques<\/li>\n<li aria-level=\"1\">L&rsquo;art d&rsquo;exploiter les donn\u00e9es clients<\/li>\n<li aria-level=\"1\">Les exemples les plus r\u00e9fl\u00e9chis de marques qui interagissent avec leurs clients<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Connaissez-vous bien vos clients ? Oui, oui, vous les connaissez. Vous connaissez leurs habitudes d&rsquo;achat, leurs caract\u00e9ristiques d\u00e9mographiques et les diff\u00e9rents styles en vogue. Mais jusqu&rsquo;o\u00f9 descendez-vous en tant que retailer pour essayer de vraiment les comprendre et de vous connecter avec eux \u00e0 un niveau personnel ? Dans l&rsquo;\u00e9pisode d&rsquo;aujourd&rsquo;hui de Commerce Experience, Jillian [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35464,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[689,550],"class_list":["post-46965","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-donnees-clients","topic-ia"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46965\/revisions"}],"predecessor-version":[{"id":46975,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46965\/revisions\/46975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35464"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=46965"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=46965"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=46965"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=46965"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=46965"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=46965"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=46965"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=46965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}