{"id":46955,"date":"2024-05-16T21:19:24","date_gmt":"2024-05-16T21:19:24","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-77"},"modified":"2024-08-05T08:09:14","modified_gmt":"2024-08-05T08:09:14","slug":"commerce-experience-episode-77","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-77","title":{"rendered":"\u00c9pisode 77 : Communaut\u00e9 et commerce : L&rsquo;engagement des clients dans les deux sens"},"content":{"rendered":"<p dir=\"ltr\">Dans le domaine du marketing, une le\u00e7on fondamentale reste vraie : il est essentiel d&#8217;embrasser le changement et d&rsquo;\u00eatre ouvert \u00e0 l&rsquo;essai de nouvelles choses. Dans cet \u00e9pisode de Commerce Experience, Desiree Natali, directrice des m\u00e9dias sociaux et de la communaut\u00e9 chez The Honey Pot Company, partage son exp\u00e9rience inestimable et sa sagesse en mati\u00e8re de marketing qui souligne l&rsquo;essence de l&rsquo;adaptabilit\u00e9 et de l&rsquo;innovation.<\/p>\n<p>The Honey Pot Company, pionnier de l&rsquo;hygi\u00e8ne f\u00e9minine et du bien-\u00eatre, a trac\u00e9 une voie marqu\u00e9e par son engagement in\u00e9branlable en faveur de l&rsquo;exp\u00e9rimentation et par un lien profond avec sa communaut\u00e9. Ce parcours a conduit l&rsquo;entreprise vers des territoires inexplor\u00e9s, d\u00e9fiant les conventions et \u00e9tablissant de nouvelles normes en mati\u00e8re d&rsquo;authenticit\u00e9 et de narration dans le marketing moderne &#8211; et n&rsquo;est-ce pas ce que tous les marketeurs aspirent \u00e0 faire en fin de compte ?<\/p>\n<p dir=\"ltr\"><strong>TLDR ;<\/strong><\/p>\n<ul dir=\"ltr\">\n<li role=\"presentation\"><strong>La mascotte improbable et pourtant \u00e9vidente qui a contribu\u00e9 au succ\u00e8s de The Honey Pot<\/strong><\/li>\n<li role=\"presentation\"><strong>Pourquoi s&rsquo;engager avec des clients potentiels de mani\u00e8re significative est essentiel<\/strong><\/li>\n<li role=\"presentation\"><strong>Comment l&rsquo;exp\u00e9rimentation, les efforts au niveau local et l&rsquo;IA peuvent vous apporter de s\u00e9rieux succ\u00e8s<\/strong><\/li>\n<li role=\"presentation\"><strong>Tout ce qui concerne les r\u00e9seaux sociaux et quand est le bon moment pour adopter les nouvelles tendances.<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dans le domaine du marketing, une le\u00e7on fondamentale reste vraie : il est essentiel d&#8217;embrasser le changement et d&rsquo;\u00eatre ouvert \u00e0 l&rsquo;essai de nouvelles choses. Dans cet \u00e9pisode de Commerce Experience, Desiree Natali, directrice des m\u00e9dias sociaux et de la communaut\u00e9 chez The Honey Pot Company, partage son exp\u00e9rience inestimable et sa sagesse en mati\u00e8re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35468,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[688],"class_list":["post-46955","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-commerce-experience"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46955\/revisions"}],"predecessor-version":[{"id":46959,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46955\/revisions\/46959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35468"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=46955"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=46955"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=46955"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=46955"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=46955"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=46955"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=46955"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=46955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}