{"id":46943,"date":"2024-05-16T21:38:21","date_gmt":"2024-05-16T21:38:21","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-84"},"modified":"2024-08-05T08:06:52","modified_gmt":"2024-08-05T08:06:52","slug":"commerce-experience-episode-84","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-84","title":{"rendered":"\u00c9pisode 84 : L&rsquo;\u00e2ge d&rsquo;or de l&rsquo;e-commerce de luxe est-il en train de s&rsquo;achever ?"},"content":{"rendered":"<p>Un grand changement de march\u00e9 est en train de se produire dans l&rsquo;e-commerce de luxe. Les Millennials et les Ebers donnent la priorit\u00e9 \u00e0 la valeur plut\u00f4t qu&rsquo;aux marques, et comme la culture dupe est extr\u00eamement populaire parmi les jeunes, l&rsquo;e-commerce de luxe a besoin d&rsquo;aide pour rester pertinent. M\u00eame les grands m\u00e9dias, comme le New York Times, remarquent ce changement dans son r\u00e9cent article intitul\u00e9 \u00ab\u00a0<a href=\"https:\/\/www.nytimes.com\/2024\/03\/27\/style\/farfetch-matchesfashion-ecommerce.html&#039;\" target=\"_blank\" rel=\"noopener\">La bulle du commerce \u00e9lectronique de luxe a-t-elle \u00e9clat\u00e9<\/a>?\u00a0\u00bb<\/p>\n<p>Aujourd&rsquo;hui, Elena et Roxy Couse, directeur du Customer Experience Group, s&rsquo;assoient dans les bureaux de Bloomreach \u00e0 Charlotte, en Caroline du Nord, pour d\u00e9composer les nuances derri\u00e8re les tendnces actuelles du march\u00e9 et discuter des strat\u00e9gies pour naviguer dans les mar\u00e9es changeantes de l&rsquo;e-commerce de luxe. Ils examineront comment ces pr\u00e9f\u00e9rences pour la valeur et l&rsquo;authenticit\u00e9 par rapport aux simples noms de marque remod\u00e8lent le comportement des consommateurs et ce que cela signifie pour les retailers de luxe.<\/p>\n<p><strong>TLDR ;<\/strong><\/p>\n<ul>\n<li>L&rsquo;\u00e9volution des pr\u00e9f\u00e9rences des consommateurs vers la valeur plut\u00f4t que vers les noms de marque<\/li>\n<li><strong>L&rsquo;essor de la culture de la dupe et son impact sur l&rsquo;e-commerce de luxe<\/strong><\/li>\n<li>Les strat\u00e9gies des marques de luxe pour s&rsquo;adapter et rester comp\u00e9titives sur un march\u00e9 en pleine mutation.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Un grand changement de march\u00e9 est en train de se produire dans l&rsquo;e-commerce de luxe. Les Millennials et les Ebers donnent la priorit\u00e9 \u00e0 la valeur plut\u00f4t qu&rsquo;aux marques, et comme la culture dupe est extr\u00eamement populaire parmi les jeunes, l&rsquo;e-commerce de luxe a besoin d&rsquo;aide pour rester pertinent. M\u00eame les grands m\u00e9dias, comme le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35440,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[688],"class_list":["post-46943","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-commerce-experience"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46943\/revisions"}],"predecessor-version":[{"id":46949,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46943\/revisions\/46949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35440"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=46943"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=46943"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=46943"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=46943"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=46943"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=46943"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=46943"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=46943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}