{"id":46941,"date":"2024-05-16T21:21:21","date_gmt":"2024-05-16T21:21:21","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-74"},"modified":"2024-08-05T08:04:29","modified_gmt":"2024-08-05T08:04:29","slug":"commerce-experience-episode-74","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-74","title":{"rendered":"\u00c9pisode 74 : L&rsquo;impact de la culture populaire sur le commerce"},"content":{"rendered":"<p>Rejoignez <a href=\"https:\/\/www.linkedin.com\/in\/elenakacan\/\" target=\"_blank\" rel=\"noopener\">Elena Kacan<\/a> dans son premier \u00e9pisode de Commerce Experience, alors qu&rsquo;elle s&rsquo;assoit avec Roxanna Couse<a href=\"https:\/\/www.linkedin.com\/in\/roxanna-couse\/\" target=\"_blank\" rel=\"noopener\">(directrice de l&rsquo;exp\u00e9rience client chez Bloomreach<\/a>) et Phillip Jackson<a href=\"https:\/\/www.linkedin.com\/in\/philwinkle\/\" target=\"_blank\" rel=\"noopener\">(cofondateur de Future Commerce<\/a>) pour discuter de l&rsquo;intersection de la culture pop et du shopping en ligne.<\/p>\n<p>Des tendances Taylor Swift et Travis Kelce \u00e0 l&rsquo;esth\u00e9tique grand-m\u00e8re chic, cette conversation explique comment ce qui est \u00e0 la mode en ce moment peut faire ou d\u00e9faire votre boutique en ligne. Ne manquez pas cette discussion pleine de conseils d&rsquo;initi\u00e9s et d&rsquo;\u00e9clats de rire o\u00f9 ils r\u00e9v\u00e8lent comment naviguer dans le monde en \u00e9volution rapide du merchandising num\u00e9rique.<span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">TLDR ;<\/span><\/p>\n<ul>\n<li aria-level=\"1\">Apprenez \u00e0 surfer sur la vague des derni\u00e8res tendances TikTok et \u00e0 les transformer en ventes.<\/li>\n<li aria-level=\"1\">Adapter votre exp\u00e9rience en ligne aux besoins et aux d\u00e9sirs de votre public cible, tout comme Taylor Swift le fait avec sa musique.<\/li>\n<li aria-level=\"1\">Comment Beyonce et Taylor Swift ne sont pas seulement des ic\u00f4nes, mais des g\u00e9nies du marketing, et les principaux enseignements \u00e0 en tirer pour votre marque.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Rejoignez Elena Kacan dans son premier \u00e9pisode de Commerce Experience, alors qu&rsquo;elle s&rsquo;assoit avec Roxanna Couse(directrice de l&rsquo;exp\u00e9rience client chez Bloomreach) et Phillip Jackson(cofondateur de Future Commerce) pour discuter de l&rsquo;intersection de la culture pop et du shopping en ligne. Des tendances Taylor Swift et Travis Kelce \u00e0 l&rsquo;esth\u00e9tique grand-m\u00e8re chic, cette conversation explique comment [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35480,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[529],"topic":[688],"class_list":["post-46941","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","channel-publicite-et-social","topic-commerce-experience"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46941\/revisions"}],"predecessor-version":[{"id":46945,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46941\/revisions\/46945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35480"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=46941"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=46941"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=46941"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=46941"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=46941"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=46941"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=46941"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=46941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}