{"id":46936,"date":"2024-06-14T22:53:04","date_gmt":"2024-06-14T22:53:04","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-86-2"},"modified":"2024-08-05T07:55:27","modified_gmt":"2024-08-05T07:55:27","slug":"experience-commerciale-episode-86","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/experience-commerciale-episode-86","title":{"rendered":"\u00c9pisode 86 : Les programmes de fid\u00e9lisation qui fonctionnent vraiment"},"content":{"rendered":"<p>D\u00e9couvrez comment les programmes de fid\u00e9lisation peuvent transformer les relations avec les clients. De Sephora \u00e0 Kohl&rsquo;s en passant par Elf, les marques \u00e9voluent pour motiver et gamifier le parcours client, en cr\u00e9ant des exp\u00e9riences extraordinaires qui vont au-del\u00e0 de simples avantages.<\/p>\n<p>Dans cet \u00e9pisode, Elena et Roxy approfondissent les distinctions entre les programmes de fid\u00e9lit\u00e9 et de r\u00e9compenses et explorent comment adapter la meilleure approche pour votre entreprise e-commerce.<\/p>\n<p>TLDR ;<\/p>\n<ul>\n<li aria-level=\"1\">Le r\u00f4le essentiel des programmes de fid\u00e9lisation dans la r\u00e9tention des clients<\/li>\n<li aria-level=\"1\">Gamifier le parcours du client<\/li>\n<li aria-level=\"1\">Concevoir des exp\u00e9riences exclusives et personnalis\u00e9es<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment les programmes de fid\u00e9lisation peuvent transformer les relations avec les clients. De Sephora \u00e0 Kohl&rsquo;s en passant par Elf, les marques \u00e9voluent pour motiver et gamifier le parcours client, en cr\u00e9ant des exp\u00e9riences extraordinaires qui vont au-del\u00e0 de simples avantages. Dans cet \u00e9pisode, Elena et Roxy approfondissent les distinctions entre les programmes de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35440,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[281,552],"class_list":["post-46936","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-personnalisation","topic-retention-et-fidelisation"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46936\/revisions"}],"predecessor-version":[{"id":46937,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/46936\/revisions\/46937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35440"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=46936"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=46936"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=46936"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=46936"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=46936"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=46936"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=46936"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=46936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}