{"id":45691,"date":"2024-07-02T20:01:27","date_gmt":"2024-07-02T20:01:27","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/episode-87-comment-cette-grande-bijoutiere-utilise-les-donnees-pour-le-succes-ai"},"modified":"2024-07-26T16:33:44","modified_gmt":"2024-07-26T16:33:44","slug":"episode-87-comment-cette-grande-bijoutiere-utilise-les-donnees-pour-le-succes-ai","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/episode-87-comment-cette-grande-bijoutiere-utilise-les-donnees-pour-le-succes-ai","title":{"rendered":"\u00c9pisode 87 : Comment ce grand bijoutier pense que vous pouvez utiliser les donn\u00e9es pour le succ\u00e8s de l&rsquo;IA"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Comment l&rsquo;IA et la science des donn\u00e9es transforment-elles les workflows des \u00e9quipes de donn\u00e9es, la strat\u00e9gie commerciale et l&rsquo;exp\u00e9rience client dans son ensemble ?  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prakash Hariharabalan, directeur principal de l&rsquo;analyse marketing chez Signet Jewelers &#8211; une soci\u00e9t\u00e9 fa\u00eeti\u00e8re qui regroupe Jareds, Zales, Kay Jewelers, et plus encore &#8211; s&rsquo;arr\u00eate \u00e0 l&rsquo;\u00e9mission pour percer les secrets d&rsquo;une v\u00e9ritable exploitation des donn\u00e9es dans l&rsquo;e-commerce.<br \/>\nElena et lui se penchent sur la confidentialit\u00e9 des donn\u00e9es, l&rsquo;\u00e9thique et l&rsquo;importance de cultiver une culture ax\u00e9e sur les donn\u00e9es dans le secteur du retail.   <\/span><\/p>\n<p><b>TL;DR:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Combler le foss\u00e9 entre la science des donn\u00e9es et les objectifs commerciaux<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Le r\u00f4le de l&rsquo;IA dans l&rsquo;am\u00e9lioration de l&rsquo;exp\u00e9rience client<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Comment pr\u00e9server l&rsquo;\u00e9thique et \u00e9viter les pr\u00e9jug\u00e9s lors de l&rsquo;utilisation de l&rsquo;IA ?<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Strat\u00e9gies pour cr\u00e9er une culture ax\u00e9e sur les donn\u00e9es au sein de votre organisation  <\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Comment l&rsquo;IA et la science des donn\u00e9es transforment-elles les workflows des \u00e9quipes de donn\u00e9es, la strat\u00e9gie commerciale et l&rsquo;exp\u00e9rience client dans son ensemble ? Prakash Hariharabalan, directeur principal de l&rsquo;analyse marketing chez Signet Jewelers &#8211; une soci\u00e9t\u00e9 fa\u00eeti\u00e8re qui regroupe Jareds, Zales, Kay Jewelers, et plus encore &#8211; s&rsquo;arr\u00eate \u00e0 l&rsquo;\u00e9mission pour percer les secrets [&hellip;]<\/p>\n","protected":false},"author":326,"featured_media":42748,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[550,556],"class_list":["post-45691","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-ia","topic-data-analytics"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/45691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/326"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/45691\/revisions"}],"predecessor-version":[{"id":45693,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/45691\/revisions\/45693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/42748"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=45691"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=45691"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=45691"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=45691"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=45691"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=45691"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=45691"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=45691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}