{"id":45689,"date":"2024-07-16T21:06:33","date_gmt":"2024-07-16T21:06:33","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/episode-88-the-secrets-behind-ilia-beautys-55k-waitlist-product"},"modified":"2024-07-26T16:29:49","modified_gmt":"2024-07-26T16:29:49","slug":"episode-88-the-secrets-behind-ilia-beautys-55k-waitlist-product","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/episode-88-the-secrets-behind-ilia-beautys-55k-waitlist-product","title":{"rendered":"\u00c9pisode 88 : Les secrets de la liste d&rsquo;attente des 55 000 produits d&rsquo;ILIA Beauty"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Concevoir un lancement qui fasse parler de lui est un v\u00e9ritable art, surtout dans un march\u00e9 aussi encombr\u00e9 que celui de la beaut\u00e9, o\u00f9 il peut \u00eatre difficile de se d\u00e9marquer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aujourd&rsquo;hui, nous sommes rejoints par Cherene Aubert, VP of Digital &amp; Commerce chez ILIA Beauty, qui a fait ses preuves en perturbant les industries gr\u00e2ce \u00e0 ses id\u00e9es novatrices autour des lancements de produits.<br \/>\nAvec Elena, elle approfondit les r\u00e9alit\u00e9s du marketing omnicanal, la fa\u00e7on dont la cr\u00e9ativit\u00e9 peut \u00eatre renforc\u00e9e par l&rsquo;IA et l&rsquo;\u00e9volution de la personnalisation et de la marque \u00e0 l&rsquo;\u00e8re de la confidentialit\u00e9 des donn\u00e9es.   <\/span><\/p>\n<p><strong>TL;DR :<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>D\u00e9couvrez comment cr\u00e9er l&rsquo;\u00e9v\u00e9nement avec le lancement de votre produit et maintenir l&rsquo;\u00e9lan gr\u00e2ce \u00e0 des strat\u00e9gies marketing intelligentes.  <\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Apprenez \u00e0 \u00e9quilibrer les d\u00e9cisions bas\u00e9es sur les donn\u00e9es et la cr\u00e9ativit\u00e9 humaine dans l&rsquo;e-commerce.<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Explorez les d\u00e9fis et les approches pour offrir des exp\u00e9riences personnalis\u00e9es dans un contexte de protection de la vie priv\u00e9e.<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Concevoir un lancement qui fasse parler de lui est un v\u00e9ritable art, surtout dans un march\u00e9 aussi encombr\u00e9 que celui de la beaut\u00e9, o\u00f9 il peut \u00eatre difficile de se d\u00e9marquer. Aujourd&rsquo;hui, nous sommes rejoints par Cherene Aubert, VP of Digital &amp; Commerce chez ILIA Beauty, qui a fait ses preuves en perturbant les industries [&hellip;]<\/p>\n","protected":false},"author":333,"featured_media":43839,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[381,445,353,446,335],"industry":[],"channel":[521,545,523],"topic":[550,556],"class_list":["post-45689","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","library_blog_tag-ia-et-innovation","library_blog_tag-marketing-automation-fr","library_blog_tag-best-practices-fr","library_blog_tag-personnalisation","library_blog_tag-vie-privee-et-securite","channel-email","channel-site-web","channel-sms-mms","topic-ia","topic-data-analytics"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/45689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/333"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/45689\/revisions"}],"predecessor-version":[{"id":45690,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/45689\/revisions\/45690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/43839"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=45689"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=45689"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=45689"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=45689"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=45689"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=45689"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=45689"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=45689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}