{"id":45637,"date":"2024-05-31T15:09:23","date_gmt":"2024-05-31T15:09:23","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-85"},"modified":"2024-07-26T15:41:23","modified_gmt":"2024-07-26T15:41:23","slug":"commerce-experience-episode-85","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-85","title":{"rendered":"\u00c9pisode 85 : Comment la GenAI a chang\u00e9 le commerce pour toujours"},"content":{"rendered":"<p dir=\"ltr\">L&rsquo;IA g\u00e9n\u00e9rative (GenAI) transforme rapidement l&rsquo;industrie de l&rsquo;e-commerce, poussant les entreprises avant-gardistes \u00e0 r\u00eaver plus grand que jamais.<br \/>\nParmi les domaines d&rsquo;innovation en plein essor figure le commerce conversationnel, qui devient de plus en plus un poste budg\u00e9taire d\u00e9di\u00e9 pour les marketers et les merchandisers. &nbsp;<\/p>\n<p>Pour obtenir des insights plus approfondis sur ce domaine en pleine \u00e9volution, Elena s&rsquo;est entretenue avec Vikas Jha, vice-pr\u00e9sident de l&rsquo;ing\u00e9nierie, Commerce conversationnel chez Bloomreach.<br \/>\nFort d&rsquo;une exp\u00e9rience impressionnante, notamment chez Google et en tant que fondateur et directeur g\u00e9n\u00e9ral de Radiance Commerce (rachet\u00e9 par Bloomreach en 2023), Vikas offre une perspective tr\u00e8s riche sur le sujet. <\/p>\n<p><b id=\"docs-internal-guid-46804ee7-7fff-b414-bf89-8ed0d94f17a9\">TLDR;<\/b><\/p>\n<ul>\n<li aria-level=\"1\" dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-46804ee7-7fff-b414-bf89-8ed0d94f17a9\">L&rsquo;explosion de la GenAI, qui a affin\u00e9 les technologies de commerce conversationnel au cours des 24 derniers mois.<\/b><\/p>\n<\/li>\n<li aria-level=\"1\" dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-46804ee7-7fff-b414-bf89-8ed0d94f17a9\">Des fa\u00e7ons passionnantes dont les assistants d&rsquo;achat aliment\u00e9s par l&rsquo;IA sont pr\u00eats \u00e0 r\u00e9volutionner \u00e0 la fois le marketing et le merchandising.&nbsp;<\/b><\/p>\n<\/li>\n<li aria-level=\"1\" dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-46804ee7-7fff-b414-bf89-8ed0d94f17a9\">Conseils et astuces pour obtenir le feu vert et le budget n\u00e9cessaires pour plonger dans le monde du commerce conversationnel<\/b><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;IA g\u00e9n\u00e9rative (GenAI) transforme rapidement l&rsquo;industrie de l&rsquo;e-commerce, poussant les entreprises avant-gardistes \u00e0 r\u00eaver plus grand que jamais. Parmi les domaines d&rsquo;innovation en plein essor figure le commerce conversationnel, qui devient de plus en plus un poste budg\u00e9taire d\u00e9di\u00e9 pour les marketers et les merchandisers. &nbsp; Pour obtenir des insights plus approfondis sur ce domaine [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35436,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[381,451],"industry":[],"channel":[],"topic":[550],"class_list":["post-45637","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","library_blog_tag-ia-et-innovation","library_blog_tag-recommandations-produits","topic-ia"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/45637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/45637\/revisions"}],"predecessor-version":[{"id":45641,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/45637\/revisions\/45641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35436"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=45637"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=45637"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=45637"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=45637"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=45637"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=45637"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=45637"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=45637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}