{"id":8157,"date":"2025-10-14T17:33:06","date_gmt":"2025-10-14T17:33:06","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/kiwi-augmente-les-reservations-effectuees-via-les-notifications-push-de-1-131-grace-a-bloomreach-engagement"},"modified":"2024-09-12T12:31:38","modified_gmt":"2024-09-12T12:31:38","slug":"kiwi-increases-bookings-made-via-push-notifications-with-bloomreach-engagement","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/fr\/cas-clients\/kiwi-increases-bookings-made-via-push-notifications-with-bloomreach-engagement","title":{"rendered":"Kiwi augmente les r\u00e9servations effectu\u00e9es via les notifications push de 1 131 % gr\u00e2ce \u00e0 Bloomreach Engagement"},"content":{"rendered":"<p>Internet devenant chaque jour plus respectueux de la vie priv\u00e9e, Kiwi.com, client de Bloomreach, a d\u00e9cid\u00e9 d&rsquo;investir pour am\u00e9liorer la qualit\u00e9 de ses donn\u00e9es et de son suivi back-end, afin de mieux r\u00e9pondre aux pr\u00e9f\u00e9rences de communication de ses propres clients. Gr\u00e2ce \u00e0 un projet de compilation de donn\u00e9es, cette entreprise internationale innovante, sp\u00e9cialis\u00e9e dans la technologie de voyage, dispose de donn\u00e9es clients de meilleure qualit\u00e9 lui permettant de fid\u00e9liser ses clients.<\/p>\n<p><a href=\"https:\/\/www.kiwi.com\/us\/\" target=\"_blank\" rel=\"noopener\">Kiwi.com<\/a>&nbsp;est une entreprise internationale de technologie de voyage qui propose des itin\u00e9raires uniques aux voyageurs. Elle recherche les meilleurs trajets et les options de vol les moins ch\u00e8res parmi plus de 800 compagnies de transport, y compris les trains et les bus, que l&rsquo;on ne trouve nulle part ailleurs.<\/p>\n","protected":false},"author":1,"featured_media":8146,"template":"","industry":[89,507,505],"channel":[274,521,525,531,545],"class_list":["post-8157","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-browser-push","channel-email","channel-in-app","channel-push-navigateur","channel-site-web"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/8157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/8157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/8146"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=8157"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=8157"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=8157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}