{"id":8095,"date":"2024-04-07T20:27:49","date_gmt":"2024-04-07T20:27:49","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/smartpak-et-lia-merchandising-de-bloomreach-discovery"},"modified":"2024-06-04T14:54:46","modified_gmt":"2024-06-04T14:54:46","slug":"smartpak","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/fr\/cas-clients\/smartpak","title":{"rendered":"SmartPak et l&rsquo;IA merchandising de Bloomreach Discovery"},"content":{"rendered":"<p dir=\"ltr\">\n<style type=\"text\/css\"><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->\n<\/style>\n<p><a href=\"https:\/\/www.smartpakequine.com\/\" target=\"_blank\" rel=\"noopener\">SmartPak<\/a>, une marque de <a href=\"https:\/\/covetrus.com\/\" target=\"_blank\" rel=\"noopener\">Covetrus<\/a>, a \u00e9t\u00e9 fond\u00e9e en 1999 sur une id\u00e9e brillante : cr\u00e9er des m\u00e9dicaments et des suppl\u00e9ments pour chevaux en emballage unique, pr\u00e9s\u00e9lectionn\u00e9s et pr\u00e9mesur\u00e9s pour chaque cheval. En fait, l&rsquo;id\u00e9e initiale de SmartPak est n\u00e9e d&rsquo;un amour pour les chevaux en bonne sant\u00e9 et d&rsquo;une passion pour les cavaliers heureux.<\/p>\n<p><style type=\"text\/css\"><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->\n<\/style>\n<p>Bien que SmartPak soit \u00e0 la base un site Web de vente directe aux consommateurs, l&rsquo;entreprise a commenc\u00e9 \u00e0 s&rsquo;implanter sur de nouveaux march\u00e9s au fur et \u00e0 mesure qu&rsquo;elle gagnait en notori\u00e9t\u00e9 gr\u00e2ce \u00e0 son syst\u00e8me d&rsquo;alimentation unique. Une fois que le d\u00e9taillant de suppl\u00e9ments \u00e9quins a commenc\u00e9 \u00e0 incorporer des biens mat\u00e9riels &#8211; comme la sellerie et l&rsquo;\u00e9quipement, les v\u00eatements et l&rsquo;\u00e9quipement, et m\u00eame les fournitures pour chiens &#8211; dans ses offres, l&rsquo;entreprise a cherch\u00e9 un moyen de continuer \u00e0 fournir un service \u00e0 la client\u00e8le et des exp\u00e9riences d&rsquo;achat de premier ordre malgr\u00e9 sa croissance rapide. <a href=\"https:\/\/www.bloomreach.com\/fr\/produits\/discovery\" target=\"_blank\" rel=\"noopener\">Bloomreach Discovery<\/a> \u00e9tait la r\u00e9ponse.<\/p>\n","protected":false},"author":1,"featured_media":8082,"template":"","industry":[82,492],"channel":[537,539],"class_list":["post-8095","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-pages-de-produits","channel-pages-de-resultats"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/8095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/8095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/8082"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=8095"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=8095"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=8095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}