{"id":7954,"date":"2024-04-10T10:04:15","date_gmt":"2024-04-10T10:04:15","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/le-fabricant-international-hellermanntyton-se-sert-de-la-personnalisation-et-de-bloomreach-content-pour-mener-sa-strategie-numerique"},"modified":"2024-06-04T14:53:50","modified_gmt":"2024-06-04T14:53:50","slug":"global-manufacturer-hellerman-tyton-uses-personalization-and-bloomreach-content-to-drive-its-digital-strategy","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/fr\/cas-clients\/global-manufacturer-hellerman-tyton-uses-personalization-and-bloomreach-content-to-drive-its-digital-strategy","title":{"rendered":"Le fabricant international HellermannTyton se sert de la personnalisation et de Bloomreach Content pour mener sa strat\u00e9gie num\u00e9rique"},"content":{"rendered":"<p>HellermannTyton est le premier fabricant et fournisseur de syst\u00e8mes de gestion de c\u00e2bles, repr\u00e9sent\u00e9 dans 39 pays \u00e0 travers le monde. Il vise \u00e0 cr\u00e9er une exp\u00e9rience plus personnalis\u00e9e pour ses clients, tout en harmonisant ses syst\u00e8mes et ses donn\u00e9es internes \u00e0 l&rsquo;\u00e9chelle mondiale.<\/p>\n<p>D\u00e9couvrez comment le fabricant international HellermannTyton g\u00e8re ses centres internationaux avec du contenu cibl\u00e9, alimente son intranet et a mis en place un portail client avec <a href=\"https:\/\/www.bloomreach.com\/fr\/produits\/content\">Bloomreach Content<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":7941,"template":"","industry":[98,466,478],"channel":[545,333],"class_list":["post-7954","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-site-web","channel-website"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/7954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/7954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/7941"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=7954"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=7954"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=7954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}