{"id":7891,"date":"2024-04-10T10:48:44","date_gmt":"2024-04-10T10:48:44","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/weird-fish-augmente-ses-revenus-issus-de-facebook-ads-de-82-grace-a-lapi-facebook-conversions"},"modified":"2024-06-04T14:55:02","modified_gmt":"2024-06-04T14:55:02","slug":"weird-fish-increases-facebook-ads-revenue-by-82-percent-with-facebook-conversions-api","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/fr\/cas-clients\/weird-fish-increases-facebook-ads-revenue-by-82-percent-with-facebook-conversions-api","title":{"rendered":"Weird Fish augmente ses revenus issus de Facebook Ads de 82 % gr\u00e2ce \u00e0 l\u2019API Facebook Conversions"},"content":{"rendered":"<p>En un peu plus de deux ans d&rsquo;utilisation de <a href=\"https:\/\/www.bloomreach.com\/fr\/produits\/engagement\">Bloomreach Engagement<\/a>, qui est h\u00e9berg\u00e9 sur la Google Cloud Platform (GCP), Weird Fish, un d\u00e9taillant de mode bas\u00e9 au Royaume-Uni, a enregistr\u00e9 une augmentation de ses revenus extraordinaire.<\/p>\n<p>Fond\u00e9e en 1993, <a href=\"https:\/\/www.weirdfish.co.uk\" target=\"_blank\" rel=\"noopener\">Weird Fish<\/a> a une mission simple : produire des v\u00eatements de bonne qualit\u00e9, originaux et \u00e0 bon prix qui procurent un bien-\u00eatre instantan\u00e9 \u00e0 ses clients. Weird Fish distribue fi\u00e8rement ses produits au Royaume-Uni et \u00e0 l\u2019\u00e9tranger depuis plus de 28 ans, avec les m\u00eames valeurs fondatrices au c\u0153ur. D\u00e9couvrons plus en d\u00e9tails ce que Weird Fish a fait pour r\u00e9ussir avec Bloomreach Engagement, comment elle a obtenu ce r\u00e9sultat et l&rsquo;impact que le produit a eu sur l&rsquo;entreprise.<\/p>\n","protected":false},"author":1,"featured_media":7889,"template":"","industry":[84,496,492],"channel":[273,529],"class_list":["post-7891","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-ads-and-social","channel-publicite-et-social"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/7891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/7891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/7889"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=7891"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=7891"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=7891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}