{"id":7828,"date":"2023-06-07T18:13:09","date_gmt":"2023-06-07T18:13:09","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/comment-wildtangent-a-utilise-bloomreach-engagement-pour-multiplier-par-9-le-taux-de-remboursement-des-coupons"},"modified":"2024-09-12T12:31:22","modified_gmt":"2024-09-12T12:31:22","slug":"how-wildtangent-used-bloomreach-engagement-to-9x-voucher-redemption-rate","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/fr\/cas-clients\/how-wildtangent-used-bloomreach-engagement-to-9x-voucher-redemption-rate","title":{"rendered":"Comment WildTangent a utilis\u00e9 Bloomreach Engagement pour multiplier par 9 le taux de remboursement des coupons"},"content":{"rendered":"<p>La soci\u00e9t\u00e9 am\u00e9ricaine de jeux WildTangent avait offert des jeux gratuits \u00e0 ses clients et \u00e0 d&rsquo;autres membres de son public cible. Alors pourquoi ne pas augmenter les enjeux ? Elle l&rsquo;a fait avec sa campagne \u00ab six jeux gratuits \u00bb.<\/p>\n","protected":false},"author":1,"featured_media":7815,"template":"","industry":[96],"channel":[268,521,270],"class_list":{"0":"post-7828","1":"case_study","2":"type-case_study","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"channel-email","8":"channel-in-app"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/7828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/7828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/7815"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=7828"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=7828"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=7828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}