{"id":7644,"date":"2024-04-17T11:11:58","date_gmt":"2024-04-17T11:11:58","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/bloomreach-aide-mkm-a-perenniser-son-activite-avec-le-commerce-composable"},"modified":"2024-06-04T14:53:40","modified_gmt":"2024-06-04T14:53:40","slug":"bloomreach-helps-mkm-future-proof","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/fr\/cas-clients\/bloomreach-helps-mkm-future-proof","title":{"rendered":"Bloomreach aide MKM \u00e0 p\u00e9renniser son activit\u00e9 avec le commerce composable"},"content":{"rendered":"<p dir=\"ltr\">\n<style type=\"text\/css\"><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->\n<\/style>\n<p>Fond\u00e9e il y a pr\u00e8s de 30 ans, <a href=\"https:\/\/mkm.com\/\" target=\"_blank\" rel=\"noopener\">MKM<\/a> est le plus grand marchand ind\u00e9pendant de mat\u00e9riaux de construction du Royaume-Uni, avec 2 500 employ\u00e9s et plus d\u2019une centaine de succursales en Angleterre, en \u00c9cosse et au pays de Galles. L\u2019entreprise pourvoit aux besoins de clients vari\u00e9s dans les secteurs B2B, B2C et B2B2C. Au vu de ses excellentes performances sur le march\u00e9 avec son mod\u00e8le \u00e9conomique unique centr\u00e9 sur le client, le grossiste en mat\u00e9riaux de construction savait qu&rsquo;il avait un bel avenir devant lui.<\/p>\n<p><style type=\"text\/css\"><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->\n<\/style>\n<p>Cependant, MKM souhaitait moderniser l\u2019exp\u00e9rience num\u00e9rique offerte \u00e0 ses clients en ligne et, tout comme bon nombre d\u2019entreprises ax\u00e9es sur le B2B, adopter une approche B2C du commerce. Mais de multiples d\u00e9fis l\u2019emp\u00eachaient d\u2019atteindre cet objectif. Fort heureusement, apr\u00e8s la mise en place des trois piliers de Bloomreach (<a href=\"https:\/\/www.bloomreach.com\/fr\/produits\/engagement\" target=\"_blank\" rel=\"noopener\">Engagement<\/a>, <a href=\"https:\/\/www.bloomreach.com\/fr\/produits\/discovery\" target=\"_blank\" rel=\"noopener\">Discovery<\/a> et <a href=\"https:\/\/www.bloomreach.com\/fr\/produits\/content\" target=\"_blank\" rel=\"noopener\">Content<\/a>, commun\u00e9ment appel\u00e9s <a href=\"https:\/\/www.bloomreach.com\/fr\/produits\" target=\"_blank\" rel=\"noopener\">Bloomreach Commerce Experience Cloud<\/a>) et l\u2019utilisation strat\u00e9gique du commerce composable, MKM commence d\u00e9j\u00e0 \u00e0 observer des r\u00e9sultats significatifs :<\/p>\n","protected":false},"author":1,"featured_media":7629,"template":"","industry":[98,466],"channel":[542,332,545],"class_list":["post-7644","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-analyses","channel-analytics","channel-site-web"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/7644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/7644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/7629"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=7644"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=7644"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=7644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}