{"id":7582,"date":"2024-04-24T11:33:25","date_gmt":"2024-04-24T11:33:25","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/comment-river-island-a-ameliore-un-excellent-programme-de-marketing-par-e-mail-avec-bloomreach-engagement"},"modified":"2024-06-04T14:54:17","modified_gmt":"2024-06-04T14:54:17","slug":"how-river-island-enhanced-a-great-email-marketing-program-with-bloomreach-engagement","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/fr\/cas-clients\/how-river-island-enhanced-a-great-email-marketing-program-with-bloomreach-engagement","title":{"rendered":"Comment River Island a am\u00e9lior\u00e9 un excellent programme de marketing par e-mail avec Bloomreach Engagement"},"content":{"rendered":"<p>La grande enseigne de mode populaire River Island disposait d\u2019un programme de marketing par e-mail performant. Mais en tant qu\u2019entreprise f\u00e9rue de technologies et toujours \u00e0 l\u2019aff\u00fbt de moyens d\u2019innover, de tester et de rem\u00e9dier aux lacunes, River Island souhaitait savoir dans quelle mesure sa strat\u00e9gie d\u2019emailing pouvait \u00eatre encore optimis\u00e9e.<\/p>\n","protected":false},"author":1,"featured_media":7569,"template":"","industry":[84,496],"channel":[521],"class_list":["post-7582","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-email"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/7582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/7582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/7569"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=7582"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=7582"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=7582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}