{"id":7348,"date":"2024-04-24T09:25:40","date_gmt":"2024-04-24T09:25:40","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/lancement-reussi-pour-benefit-cosmetics-avec-bloomreach-engagement"},"modified":"2024-06-04T14:53:36","modified_gmt":"2024-06-04T14:53:36","slug":"benefit-cosmetics","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/fr\/cas-clients\/benefit-cosmetics","title":{"rendered":"Lancement r\u00e9ussi pour Benefit Cosmetics avec Bloomreach Engagement"},"content":{"rendered":"<p dir=\"ltr\"><a href=\"https:\/\/www.benefitcosmetics.com\/fr-fr\" target=\"_blank\" rel=\"noopener\">Benefit Cosmetics<\/a> est la plus grande marque de maquillage haut de gamme au Royaume-Uni et la plus grande marque de produits pour sourcils \u00e0 travers le monde. Elle est synonyme de solutions cosm\u00e9tiques sympathiques et instantan\u00e9es. Certains articles propos\u00e9s par la marque comptent parmi les plus appr\u00e9ci\u00e9s et les plus embl\u00e9matiques du march\u00e9 : la poudre bronzante Hoola, le mascara BADGal Bang, le crayon sourcils ultra-pr\u00e9cis Precisely My Brow, le mascara sourcils Gimme Brow+ et la base de teint POREfessional Primer, qui dominent les trousses \u00e0 maquillage du pays.<\/p>\n<p dir=\"ltr\">Fond\u00e9e en 1976 par les s\u0153urs jumelles Jean et Jane, cette marque de cosm\u00e9tiques haut de gamme affiche l&rsquo;une des croissances les plus rapides du secteur, avec des \u00e9tablissements dans 59 pays, r\u00e9partis sur les cinq continents. Avec plus de 3 000 bars \u00e0 sourcils et plus de 6 000 esth\u00e9ticiennes dans le monde, Benefit est devenue la r\u00e9f\u00e9rence en mati\u00e8re de sourcils, tant pour les produits que pour le service. Benefit fait partie du premier groupe mondial de produits de luxe, <a href=\"https:\/\/www.lvmh.fr\/\" target=\"_blank\" rel=\"noopener\">LVMH<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":7335,"template":"","industry":[494,83],"channel":[542,332,521,545,533],"class_list":["post-7348","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-analyses","channel-analytics","channel-email","channel-site-web","channel-weblayers"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/7348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/7348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/7335"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=7348"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=7348"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=7348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}