{"id":7333,"date":"2024-04-11T12:33:21","date_gmt":"2024-04-11T12:33:21","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/boohooman-multiplie-son-roi-par-25-grace-a-des-campagnes-sms-boostee-par-la-cdp-de-bloomreach"},"modified":"2024-06-04T14:55:12","modified_gmt":"2024-06-04T14:55:12","slug":"boohooman","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/fr\/cas-clients\/boohooman","title":{"rendered":"boohooMAN multiplie son ROI par 25 gr\u00e2ce \u00e0 des campagnes SMS boost\u00e9e par la CDP de Bloomreach"},"content":{"rendered":"<p dir=\"ltr\">Depuis le lancement de <a href=\"https:\/\/www.boohooman.com\/fr\/\" rel=\"noopener noreferrer\" target=\"_blank\">boohooMAN.com<\/a> en 2016, le pure player leader de la mode en ligne a men\u00e9 plusieurs campagnes innovantes et \u00e9tabli des partenariats de conception avec des talents de renomm\u00e9e mondiale. En repoussant les limites et en capitalisant sur des opportunit\u00e9s de collaboration avec des influenceurs et influenceuses pour rapprocher le plus possible les produits des clients finaux.<br \/>\n<a href=\"https:\/\/www.boohooplc.com\/\" rel=\"noopener noreferrer\" target=\"_blank\">Boohoo Group PLC<\/a> est un grand groupe ecommerce dont le portefeuille s\u2019\u00e9tend \u00e0 13 marques reconnues, dont boohoo, PrettyLittleThings, Debenhams et boohooMAN, qui proposent des articles de mode (v\u00eatements, chaussures, accessoires, beaut\u00e9, maison) \u00e0 des millions de consommateurs partout dans le monde. Chacune des 13 marques du groupe utilise la solution <a href=\"https:\/\/www.bloomreach.com\/fr\/produits\/engagement\" rel=\"noopener noreferrer\" target=\"_blank\">Bloomreach Engagement<\/a> pour \u00e9laborer des parcours clients personnalis\u00e9s sur l\u2019ensemble de ses canaux de communication et ainsi am\u00e9liorer l\u2019exp\u00e9rience client et g\u00e9n\u00e9rer des performances r\u00e9elles.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":7319,"template":"","industry":[84,496],"channel":[270,523,269],"class_list":["post-7333","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-in-app","channel-sms-mms"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/7333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/7333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/7319"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=7333"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=7333"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=7333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}