{"id":52861,"date":"2024-10-10T18:33:01","date_gmt":"2024-10-10T18:33:01","guid":{"rendered":"https:\/\/www.bloomreach.com\/case-studies\/interflora-blooms-with-bloomreach-discovery"},"modified":"2024-10-17T09:39:49","modified_gmt":"2024-10-17T09:39:49","slug":"interflora","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/fr\/cas-clients\/interflora","title":{"rendered":"La recherche produits d&rsquo;Interflora fleurit avec Bloomreach Discovery"},"content":{"rendered":"\n<p>Fond\u00e9 en 1908, <a href=\"https:\/\/www.interflora.fr\/\" target=\"_blank\" rel=\"noopener\">Interflora<\/a>, le r\u00e9seau mondial de floriculture, a r\u00e9volutionn\u00e9 la livraison de fleurs au cours du si\u00e8cle dernier. En cr\u00e9ant un r\u00e9seau de fleuristes locaux pour honorer les commandes, Interflora a conserv\u00e9 ce principe au c\u0153ur de ses activit\u00e9s, m\u00eame aujourd&rsquo;hui. Avec environ 58 000 fleuristes affili\u00e9s dans plus de 140 pays, Interflora envoie chaque jour des milliers de commandes de fleurs \u00e0 travers le monde, toujours avec le souci d&rsquo;une fra\u00eecheur et d&rsquo;une qualit\u00e9 irr\u00e9prochables.<\/p>\n\n\n\n<p>L&rsquo;entreprise de livraison de fleurs s&rsquo;est lanc\u00e9e dans un voyage de deux ans consacr\u00e9 \u00e0 la transformation num\u00e9rique. Cependant, m\u00eame si la vitrine virtuelle d&rsquo;Interflora a \u00e9t\u00e9 repens\u00e9e, la marque souhaitait continuer \u00e0 mettre en valeur le travail de ses fleuristes locaux et leurs arrangements faits \u00e0 la main. En commen\u00e7ant par les capacit\u00e9s de recherche, de merchandising et de recommandations sur site e-commerce de <a href=\"https:\/\/www.bloomreach.com\/fr\/produits\/discovery\">Bloomreach Discovery<\/a>, Interflora a trouv\u00e9 la bonne solution pour son succ\u00e8s futur.<span id=\"docs-internal-guid-9f49a66b-7fff-cdc2-5eac-fdcaca83630c\"><\/span><\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":15,"featured_media":65911,"template":"","industry":[],"channel":[],"class_list":["post-52861","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/52861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/15"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/52861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/65911"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=52861"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=52861"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=52861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}