{"id":51586,"date":"2024-10-03T16:28:02","date_gmt":"2024-10-03T16:28:02","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=case_study&#038;p=51586"},"modified":"2024-10-17T09:48:07","modified_gmt":"2024-10-17T09:48:07","slug":"burton","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/fr\/cas-clients\/burton","title":{"rendered":"Burton s&rsquo;appuie sur Loomi AI et Bloomreach Discovery pour am\u00e9liorer ses conversions"},"content":{"rendered":"<p>S&rsquo;<span style=\"font-weight: 400;\">appuyant sur un h\u00e9ritage qui a commenc\u00e9 en 1977 avec la vision de Jake Burton Carpenter, <\/span><a href=\"https:\/\/www.burton.com\/us\/en\/home\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Burton<\/span><\/a><span style=\"font-weight: 400;\"> s&rsquo;engage \u00e0 fournir du mat\u00e9riel de snowboard de haute qualit\u00e9, \u00e0 r\u00e9duire l&rsquo;impact environnemental et \u00e0 promouvoir des pratiques de travail \u00e9quitables &#8211; tout en honorant l&rsquo;esprit pionnier de son fondateur. En transformant un hobby de jardin en un sport mondial, l&rsquo;entreprise reste \u00e0 la pointe de l&rsquo;innovation et de la durabilit\u00e9 et continue \u00e0 prendre en charge l&rsquo;accessibilit\u00e9 du snowboard pour tous.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour renforcer sa mission, Burton s&rsquo;appuie sur <\/span><a href=\"https:\/\/www.bloomreach.com\/fr\/produits\/discovery\"><span style=\"font-weight: 400;\">Bloomreach Discovery<\/span><\/a><span style=\"font-weight: 400;\"> pour garantir une exp\u00e9rience d&rsquo;achat transparente et personnalis\u00e9e qui touche aussi bien les riders chevronn\u00e9s que les nouveaux venus.<\/span><\/p>\n\n\n<p><\/p>\n","protected":false},"author":14,"featured_media":51597,"template":"","industry":[500,492],"channel":[539,535,537,545],"class_list":["post-51586","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-pages-de-resultats","channel-pages-de-categories","channel-pages-de-produits","channel-site-web"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/51586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/14"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/51586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/51597"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=51586"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=51586"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=51586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}