{"id":45089,"date":"2024-07-24T15:41:16","date_gmt":"2024-07-24T15:41:16","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=case_study&#038;p=45089"},"modified":"2024-07-25T08:50:09","modified_gmt":"2024-07-25T08:50:09","slug":"wolseley-elevates-b2b-product-search-with-bloomreach-discovery","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/fr\/cas-clients\/wolseley-elevates-b2b-product-search-with-bloomreach-discovery","title":{"rendered":"Wolseley am\u00e9liore sa recherche produits B2B avec Bloomreach Discovery"},"content":{"rendered":"\n<p>Avec plus de 550 \u00e9tablissements au Royaume-Uni, <a href=\"https:\/\/www.wolseley.co.uk\/\" target=\"_blank\" rel=\"noopener\">Wolseley<\/a> est un vendeur majeur dans les domaines de la plomberie, du chauffage, du refroidissement et de l&rsquo;infrastructure, qui s&rsquo;efforce d&rsquo;\u00eatre le premier choix pour les clients professionnels dans tout le pays. Wolseley a connu un grand succ\u00e8s gr\u00e2ce \u00e0 son service client et \u00e0 ses relations fournisseurs solides, ainsi qu&rsquo;\u00e0 ses connaissances sp\u00e9cialis\u00e9es, \u00e0 la facilit\u00e9 de faire des affaires et \u00e0 ses prix comp\u00e9titifs.<\/p>\n\n\n\n<p>Alors que Wolseley poursuivait son parcours de transformation num\u00e9rique, l&rsquo;entreprise souhaitait r\u00e9organiser sa solution de recherche et trouver un moyen \u00e9volutif de comprendre les besoins de ses clients sur l&rsquo;ensemble des segments sans ajouter davantage de t\u00e2ches manuelles \u00e0 la liste de t\u00e2ches toujours plus longue de sa petite \u00e9quipe de merchandising. Pour affiner ses pratiques de recherche et de merchandising et r\u00e9pondre \u00e0 ses nombreux segments clients vari\u00e9s, Wolesley a choisi <a href=\"https:\/\/www.bloomreach.com\/fr\/produits\/discovery\">Bloomreach Discovery<\/a> pour continuer \u00e0 p\u00e9renniser ses processus.<\/p>\n","protected":false},"author":15,"featured_media":45365,"template":"","industry":[476,466],"channel":[539,537,545],"class_list":["post-45089","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-pages-de-resultats","channel-pages-de-produits","channel-site-web"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/45089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/15"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/case_study\/45089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/45365"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=45089"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=45089"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=45089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}