{"id":96809,"date":"2026-10-01T14:10:45","date_gmt":"2026-10-01T14:10:45","guid":{"rendered":"https:\/\/www.bloomreach.com\/en?post_type=webinars&#038;p=96809"},"modified":"2026-10-01T14:10:46","modified_gmt":"2026-10-01T14:10:46","slug":"the-framework-for-peak-season-success-best-practices-for-bfcm","status":"publish","type":"webinars","link":"https:\/\/www.bloomreach.com\/en\/webinars\/engagement\/the-framework-for-peak-season-success-best-practices-for-bfcm","title":{"rendered":"The Framework for Peak Season Success: Best Practices for BFCM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Black Friday and Cyber Monday kick off the year\u2019s most competitive shopping period. Every brand is fighting for customer attention \u2014 but success isn\u2019t about sending more. It\u2019s about making every campaign matter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this webinar, Bloomreach experts will share the essential tactics for a successful peak season. You\u2019ll walk away with practical steps to strengthen your email and SMS program ahead of BFCM, helping you maintain reach, relevance, and customer trust when the holiday rush hits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday and Cyber Monday kick off the year\u2019s most competitive shopping period. Every brand is fighting for customer attention \u2014 but success isn\u2019t about sending more. It\u2019s about making every campaign matter. In this webinar, Bloomreach experts will share the essential tactics for a successful peak season. You\u2019ll walk away with practical steps to [&hellip;]<\/p>\n","protected":false},"author":366,"featured_media":0,"template":"","webinar_pillars":[1199],"webinar_categories_engagement":[1203,1201,1200],"class_list":["post-96809","webinars","type-webinars","status-publish","hentry","webinar_pillars-engagement"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/webinars\/96809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/webinars"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/webinars"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/366"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/webinars\/96809\/revisions"}],"predecessor-version":[{"id":96810,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/webinars\/96809\/revisions\/96810"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=96809"}],"wp:term":[{"taxonomy":"webinar_pillars","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/webinar_pillars?post=96809"},{"taxonomy":"webinar_categories_engagement","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/webinar_categories_engagement?post=96809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}