{"id":76611,"date":"2025-12-08T09:58:38","date_gmt":"2025-12-08T09:58:38","guid":{"rendered":"https:\/\/www.bloomreach.com\/en?post_type=use_cases&p=76611"},"modified":"2026-01-13T13:26:32","modified_gmt":"2026-01-13T13:26:32","slug":"retention-autosegments","status":"publish","type":"use_cases","link":"https:\/\/www.bloomreach.com\/en\/use-cases\/retention-autosegments","title":{"rendered":"Retention AutoSegments"},"content":{"rendered":"\n

Turn hidden customer data into powerful retention strategies. Retention AutoSegments uses Loomi AI to automatically identify unique combinations of customer behaviors and properties that reveal untapped opportunities for keeping customers engaged. For example, discover customers who made one purchase but haven’t returned, then craft personalized campaigns to win them back. Let AI do the heavy lifting while you focus on building relationships.<\/p>\n","protected":false},"featured_media":76612,"parent":0,"menu_order":0,"template":"","use_cases_channels":[],"use_cases_goals":[1304],"use_cases_products":[1309],"use_cases_industries":[1313,1316,1318,1315,1312,1317,1314],"use_cases_metrics":[1319,1327,1320],"use_cases_tags":[1331],"use_cases_pre_built":[1334],"class_list":["post-76611","use_cases","type-use_cases","status-publish","has-post-thumbnail","hentry","use_cases_goals-increase-retention","use_cases_products-marketing-automation","use_cases_industries-ecommerce","use_cases_industries-financial-services","use_cases_industries-gaming","use_cases_industries-hospitality-restaurants","use_cases_industries-retail","use_cases_industries-sports","use_cases_industries-travel-transporation","use_cases_metrics-conversion-rate","use_cases_metrics-retention-rate","use_cases_metrics-revenue","use_cases_tags-ai","use_cases_pre_built-yes"],"acf":{"subtitle":"Automatically Discover High-Value Customer Retention Opportunities With AI","x_position":20,"y_position":331,"gallery_images":[76949,76624,76618,76621],"why_marketers_love_title":"Why Marketers Use Bloomreach for Retention-Based Segmentation","why_marketers_love_content":"Customer retention analysis typically requires hours of manual data exploration and guesswork about which segments might be valuable. You need to sift through countless customer properties and behaviors to find meaningful patterns. Bloomreach Engagement's Retention AutoSegments use case eliminates this pain by using Loomi AI to automatically discover high-value retention opportunities. The AI analyzes your customer data to uncover hidden segments with the strongest potential for reengagement, giving you clear, actionable insights without the manual effort.<\/span>","campaign_variants_title":"Get Inspired: Run Intelligent Retention Segments as Campaigns","campaign_variants_bottom_media":true,"media_section_media_type":"self_hosted","media_section_self_hosted_media":43781,"media_section_vidyard_uuid":"","campaign_variants":[{"tab_label":"Segmentation","tab_title":"Retention AutoSegments","tab_icon":"none","pre_built":true,"tab_content":"AutoSegments uncovers hidden opportunities for marketers by automatically generating high-value segments. Using AI to find unique combinations of customer properties and metrics, AutoSegments remove the effort needed to analyze data and build hyper-targeted segments manually. This particular use case focuses on customer retention \u2014 utilize powerful behavioral analytics to identify customers who have made one purchase but not the second one. Craft personalized content, exclusive offers, and tailored experiences to reengage these customers and boost long-term loyalty.<\/span>\r\n\r\nSee Documentation<\/a>\r\n\r\nWatch video guide<\/a>","quote":"Utilize powerful behavioral analytics to identify customers who have made one purchase but not the second one. Craft personalized content, exclusive offers, and tailored experiences to re-engage these customers and boost long-term loyalty.","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""}],"how_it_works_title":"How It Works","how_it_works":[{"item":"Loomi AI powers AutoSegments to generate potential retention segments from unique customer properties and metrics combinations.<\/span>"},{"item":"The AI automatically generates high-value segments based on retention potential \u2014 for example, customers who made one purchase but haven't returned, or high-value customers showing signs of disengagement.<\/span>"},{"item":"A visual, interactive chart presents these segments, supporting further exploration.<\/span>"},{"item":"You can click into each segment for quantitative and qualitative insights, such as favorite category, average order value, and revenue per visitor.<\/span>"},{"item":"Use these AI-discovered segments to create targeted retention campaigns with personalized content, exclusive offers, and tailored experiences designed to reengage specific customer groups.<\/span>"},{"item":"Monitor performance as customers respond to your retention efforts, with the AI continuously learning and refining segment recommendations based on campaign results.<\/span>"}],"case_studies_title":"Campaigns Built Using AutoSegments-Driven Retention Strategies","case_studies_subtitle":"","case_studies_item":75747,"case_studies_content":"Looking to automatically discover and engage high-value customers to boost retention? MyUS leveraged Bloomreach Engagement to do just that, turning real-time customer data into tailored, automated campaigns that drive performance. By overcoming tech siloes and streamlining personalization, the brand unlocked a 20% increase in revenue and gained back 20 hours per week through automation.<\/span>","target_audience_title":"Target Audience for Retention Marketing via AI-Powered AutoSegments","target_audience_content":"Retail brands with large customer bases seeking to improve repeat purchase rates, subscription services focused on reducing churn, ecommerce companies with one-time buyers, and hospitality brands looking to increase guest return visits. Particularly valuable for businesses with complex customer journeys and multiple touchpoints.<\/span>"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases\/76611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/use_cases"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases\/76611\/revisions"}],"predecessor-version":[{"id":76627,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases\/76611\/revisions\/76627"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/75747"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/76621"},{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/76618"},{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/76624"},{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/76949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/76612"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=76611"}],"wp:term":[{"taxonomy":"use_cases_channels","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_channels?post=76611"},{"taxonomy":"use_cases_goals","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_goals?post=76611"},{"taxonomy":"use_cases_products","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_products?post=76611"},{"taxonomy":"use_cases_industries","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_industries?post=76611"},{"taxonomy":"use_cases_metrics","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_metrics?post=76611"},{"taxonomy":"use_cases_tags","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_tags?post=76611"},{"taxonomy":"use_cases_pre_built","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_pre_built?post=76611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}