{"id":72200,"date":"2025-10-24T12:07:41","date_gmt":"2025-10-24T12:07:41","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=use_cases&#038;p=72200"},"modified":"2026-01-30T13:54:45","modified_gmt":"2026-01-30T13:54:45","slug":"new-product-launch-boost","status":"publish","type":"use_cases","link":"https:\/\/www.bloomreach.com\/en\/use-cases\/new-product-launch-boost","title":{"rendered":"Coordinated Product Launch"},"content":{"rendered":"\n<p>New product launches are high-stakes moments with a short window for brands to convert potential customers. This preconfigured use case gives you everything you need to seamlessly deploy your new launch campaigns across every channel. Connect product discovery, product recommendations, and marketing campaigns into one consistent experience.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":79248,"parent":0,"menu_order":0,"template":"","use_cases_channels":[1292,1299,1293,1298,1300,1297],"use_cases_goals":[1301],"use_cases_products":[1310,1309],"use_cases_industries":[1313,1318,1315,1312,1317,1314],"use_cases_metrics":[1319,1320,1321],"use_cases_tags":[1331,1357,1332],"use_cases_pre_built":[],"class_list":["post-72200","use_cases","type-use_cases","status-publish","has-post-thumbnail","hentry","use_cases_channels-email","use_cases_channels-search","use_cases_channels-sms-rcs","use_cases_channels-weblayers","use_cases_channels-website","use_cases_channels-whatsapp","use_cases_goals-drive-traffic","use_cases_products-autonomous-search","use_cases_products-marketing-automation","use_cases_industries-ecommerce","use_cases_industries-gaming","use_cases_industries-hospitality-restaurants","use_cases_industries-retail","use_cases_industries-sports","use_cases_industries-travel-transporation","use_cases_metrics-conversion-rate","use_cases_metrics-revenue","use_cases_metrics-revenue-per-visitor","use_cases_tags-ai","use_cases_tags-compound-value","use_cases_tags-omnichannel"],"acf":{"subtitle":"Increase Product Launch Conversions and Sell-Through","x_position":38,"y_position":401,"gallery_images":[31390],"why_marketers_love_title":"Why Marketers Use Bloomreach for Launching New Products","why_marketers_love_content":"<span style=\"font-weight: 400;\">New product launches can be difficult and time-consuming when marketers have to coordinate across multiple tools and owners just to deliver a basic, consistent experience for customers.\u00a0<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Instead of rebuilding launch rules and campaigns separately in multiple tools, Bloomreach lets teams plan once and activate everywhere from a single command center. With Bloomreach\u2019s marketer-friendly features, teams can preconfigure their entire rollout across their ecosystem \u2014 email, SMS, WhatsApp, and weblayer campaigns \u2014 while also setting predefined search and merchandising rules that automatically activate at launch time. This results in consistent personalization across every channel for greater conversions. <\/span>","campaign_variants_title":"Get Inspired: Run a Product Launch Campaign With a Boost","campaign_variants_bottom_media":false,"media_section_media_type":"vidyard","media_section_self_hosted_media":null,"media_section_vidyard_uuid":"gutCBhsG54k5SZVEeo6hW9","campaign_variants":[{"tab_label":"Omnichannel","tab_title":"Email- and SMS-Led Campaign","tab_icon":"omnichannel","pre_built":false,"tab_content":"<span style=\"font-weight: 400;\">Coordinate every launch touchpoint from one platform to capture demand during peak traffic. Preconfigure your entire launch strategy:\u00a0<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schedule email, SMS, and WhatsApp campaigns, as well as weblayers\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatically boost new products in search rankings and category pages\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritize launch items in recommendations\u00a0<\/span><\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">All of this is activated simultaneously at launch time. For example, a fashion brand launching a limited collection prepares hype emails, sets midnight search boosts, and deploys countdown weblayers from one command center. When traffic spikes, customers see consistent messaging everywhere.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Early engagement data immediately identifies winning SKUs, which the system automatically prioritizes further across all channels. Post-purchase, customers are instantly suppressed from hype messaging and shifted to post-purchase flows.<\/span>","quote":"This unified orchestration reduces launch setup time, eliminates channel inconsistencies, and maximizes conversion during peak demand windows. For example, Hornby saw 34% revenue growth from their launch campaigns.","quote_name":"","quote_position":"","media_type":"vidyard","self_hosted_media":"","vidyard_uuid":"sjuSNqvdWCXWBjGfbkwReP"},{"tab_label":"Product Discovery","tab_title":"Boost New Products Upon Product Launch","tab_icon":"website","pre_built":false,"tab_content":"<span style=\"font-weight: 400;\">Strategic product boosting prevents newly launched items from getting buried beneath established bestsellers. By elevating new products in search results and category pages, merchandisers create opportunities for increased traffic and early sales momentum. This approach helps new products build the performance data needed to compete organically in search rankings over time.<\/span>\r\n\r\n<strong>Recommended Products:<\/strong>\r\n<ul>\r\n \t<li><a href=\"https:\/\/www.bloomreach.com\/en\/products\/genai-product-discovery\/search-intelligence\">AI-Driven Site Search<\/a><\/li>\r\n<\/ul>","quote":"","quote_name":"","quote_position":"","media_type":"vidyard","self_hosted_media":"","vidyard_uuid":"gutCBhsG54k5SZVEeo6hW9"}],"how_it_works_title":"How It Works","how_it_works":[{"item":"<b>Flag soon-to-launch products<\/b><span style=\"font-weight: 400;\"> and configure their rollout across the ecosystem in Bloomreach\u2019s marketing automation solution.<\/span>"},{"item":"<b>Preconfigure email, SMS, WhatsApp, and weblayer campaigns<\/b><span style=\"font-weight: 400;\"> with consistent launch messaging and product positioning.<\/span>"},{"item":"<b>Set automated search and merchandising rules<\/b><span style=\"font-weight: 400;\"> to prioritize launch products when traffic spikes arrive.<\/span>"},{"item":"<b>Activate a coordinated launch across all channels<\/b><span style=\"font-weight: 400;\"> simultaneously, ensuring a consistent customer experience.<\/span>"},{"item":"<b>Monitor real-time performance<\/b><span style=\"font-weight: 400;\"> and optimize launch momentum with unified analytics and reporting.<\/span>"}],"case_studies_title":"Campaigns Built Using Bloomreach\u2019s New Product Launch Tools","case_studies_subtitle":"","case_studies_item":7334,"case_studies_content":"<span style=\"font-weight: 400;\">Prestige makeup brand Benefit Cosmetics was launching an entirely new range of products and needed to ensure it could effectively reach its customers. By using Bloomreach\u2019s marketing automation solution, Benefit was able to launch a coordinated omnichannel campaign that drove awareness, recruited new customers, and supported sell-through. As a result, Benefit saw a 50% higher click-through rate compared to campaign averages and a 40% revenue increase from the new product emails.<\/span>","target_audience_title":"Target Audience for Product Launch Boosts","target_audience_content":"<span style=\"font-weight: 400;\">Retail brands launching new product lines, fashion retailers introducing seasonal collections, beauty brands debuting new formulations, and technology companies releasing product variants. Particularly valuable for ecommerce businesses with large catalogs where new products risk being overshadowed by established bestsellers, <\/span><span style=\"font-weight: 400;\">for fashion retailers with frequent \u201cmicro-seasons\u201d and beauty brands with frequent new releases.\u00a0<\/span>"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases\/72200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/use_cases"}],"version-history":[{"count":3,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases\/72200\/revisions"}],"predecessor-version":[{"id":79304,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases\/72200\/revisions\/79304"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/7334"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/31390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/79248"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=72200"}],"wp:term":[{"taxonomy":"use_cases_channels","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_channels?post=72200"},{"taxonomy":"use_cases_goals","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_goals?post=72200"},{"taxonomy":"use_cases_products","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_products?post=72200"},{"taxonomy":"use_cases_industries","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_industries?post=72200"},{"taxonomy":"use_cases_metrics","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_metrics?post=72200"},{"taxonomy":"use_cases_tags","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_tags?post=72200"},{"taxonomy":"use_cases_pre_built","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_pre_built?post=72200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}