{"id":72197,"date":"2025-10-24T12:07:12","date_gmt":"2025-10-24T12:07:12","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=use_cases&#038;p=72197"},"modified":"2025-11-07T11:13:50","modified_gmt":"2025-11-07T11:13:50","slug":"cross-category-product-discovery","status":"publish","type":"use_cases","link":"https:\/\/www.bloomreach.com\/en\/use-cases\/cross-category-product-discovery","title":{"rendered":"Cross-Category Product Discovery"},"content":{"rendered":"\n<p>Cross-category exploration drives customers beyond their initial shopping intent to discover complementary products. When someone browses maternity clothing, show them baby essentials. When they shop furniture, suggest home decor. This intelligent product discovery increases average order value while creating delightful shopping moments that keep customers engaged longer on your site.<\/p>\n","protected":false},"featured_media":29947,"parent":0,"menu_order":0,"template":"","use_cases_channels":[1300],"use_cases_goals":[1303],"use_cases_products":[1310],"use_cases_industries":[1313,1318,1315,1312,1314],"use_cases_metrics":[1322,1319,1320],"use_cases_tags":[],"use_cases_pre_built":[],"class_list":["post-72197","use_cases","type-use_cases","status-publish","has-post-thumbnail","hentry","use_cases_channels-website","use_cases_goals-acquire-customers","use_cases_products-autonomous-search","use_cases_industries-ecommerce","use_cases_industries-gaming","use_cases_industries-hospitality-restaurants","use_cases_industries-retail","use_cases_industries-travel-transporation","use_cases_metrics-average-order-value","use_cases_metrics-conversion-rate","use_cases_metrics-revenue"],"acf":{"subtitle":"Boost AOV by Showing Customers Products That Are Related and Frequently Bought Together","x_position":37,"y_position":261,"gallery_images":"","why_marketers_love_title":"Why Marketers Use Bloomreach for Cross-Category Product Discovery","why_marketers_love_content":"<span style=\"font-weight: 400;\">Most ecommerce sites limit shoppers to narrow categories \u2014 for example, someone browsing running shoes might not see fitness apparel that complements their purchase. You lose potential revenue when customers don't discover relevant items across categories.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Bloomreach Discovery uses Loomi AI to intelligently connect product categories, understanding both customer intent and lifecycle needs. Our commerce-first platform analyzes browsing patterns and purchase data to surface the most relevant cross-category recommendations, turning single-category shoppers into multi-category buyers.<\/span>","campaign_variants_title":"Get Inspired: Run Cross-Category Exploration Campaigns","campaign_variants_bottom_media":true,"media_section_media_type":"vidyard","media_section_self_hosted_media":null,"media_section_vidyard_uuid":"PrQeKwjsW7dJhbcWSGb1nK","campaign_variants":[{"tab_label":"Category Page","tab_title":"Drive Cross-Category Exploration","tab_icon":"website","pre_built":false,"tab_content":"<span style=\"font-weight: 400;\">Enable cross-category product exploration within category pages by displaying adjacent products like baby clothing when shoppers browse maternity clothing. This approach encourages customers to deviate from their normal shopping patterns, discovering complementary items that increase average order size and boost customer retention as they find more products they love on your site.<\/span>\r\n\r\n<strong>Recommended Products:<\/strong>\r\n<ul>\r\n \t<li><a href=\"https:\/\/www.bloomreach.com\/en\/products\/genai-product-discovery\/search-intelligence\">AI-Driven Site Search<\/a><\/li>\r\n<\/ul>","quote":"","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""}],"how_it_works_title":"How It Works","how_it_works":[{"item":"<span style=\"font-weight: 400;\">Identify the primary category where you want to promote cross-category discovery (e.g., living room furniture). Navigate to that category page within the Bloomreach merchandising tool.<\/span>"},{"item":"<span style=\"font-weight: 400;\">Create a new category widget that showcases complementary products from another category and name it \u2014 for example, \u201cYou may also like.\u201d Select products that complement your category (e.g., lamps) and that should be displayed in the widget.<\/span>"},{"item":"<span style=\"font-weight: 400;\">In the Bloomreach Experience Manager, add the newly created widget to the target category page (e.g., living room furniture) and paste the widget ID. Adjust placement, layout, and display settings (such as column width) for optimal visibility.<\/span>"},{"item":"<span style=\"font-weight: 400;\">Publish the changes and preview the updated category page. Customers will now see intelligent cross-category recommendations (like lamps alongside living room furniture).<\/span>"},{"item":"<span style=\"font-weight: 400;\">Performance tracking measures cross-category conversion rates and average order value lift, enabling continuous optimization of recommendation strategies.<\/span>"}],"case_studies_title":"Campaigns Built Using Cross-Category Shopping Experiences","case_studies_subtitle":"","case_studies_item":51585,"case_studies_content":"<span style=\"font-weight: 400;\">Burton leveraged Bloomreach Discovery's AI-powered analytics and playbooks dashboard to optimize cross-category product discovery and merchandising. The advanced insights helped Burton's team identify opportunities to cross-sell products in high-performing categories, find items to bundle and upsell, and improve category navigation across their global catalogs.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">This data-driven approach to cross-category recommendations resulted in category pages contributing 21 percentage points more to revenue compared to their share of visits, significantly enhancing customer engagement and purchase rates.<\/span>","target_audience_title":"Target Audience for Cross-Category Retail Strategies","target_audience_content":"<span style=\"font-weight: 400;\">Retail brands with diverse product catalogs, particularly:<\/span>\r\n<ul>\r\n \t<li><span style=\"font-weight: 400;\">Fashion retailers selling clothing across life stages\u00a0\u00a0<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Furniture and home d\u00e9cor companies\u00a0\u00a0<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Baby and maternity brands\u00a0\u00a0<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Lifestyle retailers with complementary product lines\u00a0\u00a0<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Especially valuable for businesses where customers naturally progress through product categories or have related needs across different shopping occasions.<\/span>"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases\/72197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/use_cases"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases\/72197\/revisions"}],"predecessor-version":[{"id":72199,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases\/72197\/revisions\/72199"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/51585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/29947"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=72197"}],"wp:term":[{"taxonomy":"use_cases_channels","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_channels?post=72197"},{"taxonomy":"use_cases_goals","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_goals?post=72197"},{"taxonomy":"use_cases_products","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_products?post=72197"},{"taxonomy":"use_cases_industries","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_industries?post=72197"},{"taxonomy":"use_cases_metrics","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_metrics?post=72197"},{"taxonomy":"use_cases_tags","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_tags?post=72197"},{"taxonomy":"use_cases_pre_built","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_pre_built?post=72197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}