{"id":72176,"date":"2025-10-24T12:02:27","date_gmt":"2025-10-24T12:02:27","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=use_cases&p=72176"},"modified":"2026-02-04T17:13:46","modified_gmt":"2026-02-04T17:13:46","slug":"zero-party-data-collection","status":"publish","type":"use_cases","link":"https:\/\/www.bloomreach.com\/en\/use-cases\/zero-party-data-collection","title":{"rendered":"Zero-Party Data Collection"},"content":{"rendered":"\n

Zero-party data collection helps brands build complete customer profiles through voluntary information sharing. Unlike third-party cookies, customers willingly share preferences like favorite categories, shopping styles, or communication formats. For example: Ask visitors about their preferred product types and reward them with targeted offers. This privacy-friendly approach creates personalized experiences while respecting customer choice, so brands don\u2019t have to rely on cookies.<\/p>\n","protected":false},"featured_media":72461,"parent":0,"menu_order":0,"template":"","use_cases_channels":[1293,1298],"use_cases_goals":[1303],"use_cases_products":[1309],"use_cases_industries":[1335,1313,1316,1318,1315,1312,1317,1314],"use_cases_metrics":[1324,1323,1327,1321],"use_cases_tags":[1332],"use_cases_pre_built":[1334],"class_list":["post-72176","use_cases","type-use_cases","status-publish","has-post-thumbnail","hentry","use_cases_channels-sms-rcs","use_cases_channels-weblayers","use_cases_goals-acquire-customers","use_cases_products-marketing-automation","use_cases_industries-b2b","use_cases_industries-ecommerce","use_cases_industries-financial-services","use_cases_industries-gaming","use_cases_industries-hospitality-restaurants","use_cases_industries-retail","use_cases_industries-sports","use_cases_industries-travel-transporation","use_cases_metrics-cltv","use_cases_metrics-lead-generation","use_cases_metrics-retention-rate","use_cases_metrics-revenue-per-visitor","use_cases_tags-omnichannel","use_cases_pre_built-yes"],"acf":{"subtitle":"Collect Customer Preferences Directly To Personalize Without Cookies","x_position":5,"y_position":86,"gallery_images":[42271,42398,30082],"why_marketers_love_title":"Why Marketers Use Bloomreach for Zero-Party Data Campaigns","why_marketers_love_content":"Third-party cookie deprecation makes zero-party data the gold standard for customer insights. You need direct customer preferences to deliver personalized experiences that drive conversions. Bloomreach Engagement makes zero-party collection effortless with no-code banners, automated workflows, and AI-powered personalization. Our commerce-first platform combines customer-shared data with behavioral insights to create comprehensive profiles. One customer saw a 31.1% boost in conversion rates by personalizing emails with zero-party data \u2014 proving that voluntary data sharing builds stronger customer relationships and measurable business results.","campaign_variants_title":"Get Inspired: Run a Customer Preferences Campaign With Zero-Party Data","campaign_variants_bottom_media":true,"media_section_media_type":"self_hosted","media_section_self_hosted_media":49181,"media_section_vidyard_uuid":"","campaign_variants":[{"tab_label":"Banner","tab_title":"Zero-Party Data Banner ","tab_icon":"weblayers","pre_built":true,"tab_content":"A 100% no-code banner solution that gathers valuable zero-party data for campaign personalization. Collect data like favorite brands, style preferences, and shopper types, which can be combined with predictions to gain insights about your entire customer base. Features extensive customization options allowing you to set specific questions and gain insights needed for personalized experiences. This scalable approach improves conversions through targeted customer understanding. One customer achieved a 31.1% boost in conversion rate after personalizing emails with zero-party data collected through this banner.\r\n\r\nSee Documentation<\/a>","quote":"\u201cOne customer saw a 31.1% boost in conversion rate after personalizing its emails with zero-party data from this banner.\u201d","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""},{"tab_label":"Multistep Banner ","tab_title":"Multistep Zero-Party Data Banner ","tab_icon":"weblayers","pre_built":true,"tab_content":"An advanced multi-step banner that combines customer information capture with newsletter subscriptions through seamless interaction design. This solution works with predictions to provide valuable insights into your entire customer base. Perfect for the cookie-less world, it remains the best method for collecting customer information while developing marketing strategies based on actual customer preferences. Deploy this simple banner to improve customer relationships by understanding their desires and sending more relevant communications that maintain attention.\r\n\r\nSee Documentation<\/a>","quote":"\u201cCollecting zero-party customer data is helpful for personalization and customer experience. Customers can voice their preferences, improve their relationship with the brand, and receive more relevant communications.\u201d","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""},{"tab_label":"SMS Double Opt-in","tab_title":"SMS Double Opt-in Subscription With Zero-Party Data Collection","tab_icon":"sms-rcs","pre_built":true,"tab_content":"An innovative two-tap technology solution that effortlessly incentivizes customers to consent to communication while collecting zero-party data. Features double opt-in SMS confirmation with voucher code rewards for subscribing. This approach builds genuinely interested customer bases that guarantee impressive engagement rates. Subscribed customers show up to 30% higher conversion rates than non-subscribers. The predefined banner uses advanced targeting to ensure quality database growth and enhanced customer loyalty through meaningful interactions.\r\n\r\nSee Documentation<\/a>","quote":"\u201cSubscribed customers are more engaged and interested in what you offer, leading to higher interaction rates, repeat purchases, and overall customer loyalty. Indeed, subscribed customers can have up to 30% higher conversion rates than those who are not. Incentivize your customers to subscribe, keep them engaged, and increase your revenue!\u201d","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""}],"how_it_works_title":"How It Works","how_it_works":[{"item":"Configure no-code data collection forms using Bloomreach Engagement's customizable templates, setting up questions that align with your personalization strategy."},{"item":"Deploy interactive banners on your website, mobile app, or via SMS to capture customer preferences through engaging questions about favorite categories, shopping styles, or communication preferences."},{"item":"Customers voluntarily share their preferences in exchange for personalized experiences, relevant offers, or newsletter subscriptions with targeted content."},{"item":"Automatically trigger personalized campaigns across email, SMS, web, and mobile channels based on stated customer preferences and interests."},{"item":"Deliver targeted experiences like category-specific offers, preferred communication formats, or shopping type-based recommendations to increase engagement and conversions."}],"case_studies_title":"Campaigns Built Using Zero-Party Data Strategies","case_studies_subtitle":"","case_studies_item":6788,"case_studies_content":"See how My Jewellery creatively used zero-party data to better understand their customers and improved email open rate by 55%. By collecting preferences directly from users through interactive elements like quizzes and surveys, the brand tailored marketing messages and product recommendations that resonated on an individual level. This shows how adopting a zero-party data approach not only increases engagement but also helps build long-term customer relationships based on trust and relevance.","target_audience_title":"Target Audience for Collecting Zero-Party Insights","target_audience_content":"