Turn window shoppers into buyers by reminding customers about products they browsed but didn’t purchase. When visitors view multiple items but leave without buying, you can automatically re-engage them through personalized emails, SMS messages, or website banners showcasing their recently viewed products. Imagine a customer browsing three different sneakers on your site \u2014 with this campaign, you can send them a targeted message featuring those exact shoes within hours, dramatically increasing your chances of conversion.<\/p>\n\n\n\n
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You struggle to reach customers at the right moment in their journey, missing countless conversion opportunities. Bloomreach makes it effortless to automatically identify browse abandoners and deliver perfectly timed, personalized outreach across email, SMS, and web channels.\r\n\r\nThe platform's AI-driven personalization ensures each message features the exact products customers viewed, while commerce-first data integration enables seamless campaign setup and optimization for maximum ROI.","campaign_variants_title":"Get Inspired: Run an Abandoned Browse Flow","campaign_variants_bottom_media":false,"media_section_media_type":"self_hosted","media_section_self_hosted_media":null,"media_section_vidyard_uuid":"","campaign_variants":[{"tab_label":"Omnichannel Campaign","tab_title":"Omnichannel Abandoned Browse Flow","tab_icon":"omnichannel","pre_built":true,"tab_content":"This campaign automatically re-engages customers who viewed at least three products but left without purchasing, sending personalized messages across email, SMS, or web channels based on their preferences. The campaign targets high-intent browsers\u2014customers who demonstrated clear interest by viewing multiple items but didn't complete a transaction. For example, a customer who browsed three different sneakers receives a follow-up email showcasing those exact products, potentially with an incentive to encourage conversion. The timing is strategic: these messages arrive while the products are still top-of-mind, rekindling forgotten interest and guiding customers back to complete their purchase. This approach significantly increases conversion rates and revenue per visitor by capturing shoppers at a critical decision point when they've already invested time evaluating your products but need that final nudge to buy.","quote":"\u201c3 out of 4 shoppers leave the site without completing a purchase. Reengage with your customers and remind them of their last browsed products to increase the chances of purchasing.\u201d","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""},{"tab_label":"Email Campaign","tab_title":"Abandoned Browse Email","tab_icon":"email","pre_built":true,"tab_content":"This Use Case consists of a campaign that automatically sends a personalized email to customers who have left your e-store without a purchase but have viewed at least three items.\r\n\r\nGet a custom evaluation dashboard, a working automated scenario, and a prebuilt email template with a personalization block that shows the last three browsed products, all in one place.\r\n\r\nA common challenge for many marketers is to engage with the customer at the right point in their shopping journey. This use case focuses on customers who have looked at multiple products, but have not yet made a purchase.\r\n\r\nSee Documentation<\/a>","quote":"\"Have a ready-to-use solution for essential bottom-funnel marketing tactics. Browse abandonment emails have an 80.9% higher open rate and 50.5% higher click-through rate than traditional emails, while currently 28.04% of all browsers that open these emails will click through and return to the site.\"","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""},{"tab_label":"Web Banner","tab_title":"Abandoned Browse Banner","tab_icon":"weblayers","pre_built":true,"tab_content":"This Use Case is designed to remind customers what they were browsing during the last session with a browse banner and encourage them to add the product to the cart in the next session.\r\n\r\nYou can change the design and timing of the banner so that it best suits your business needs. Businesses often struggle with effectively engaging customers at the right stage of their shopping journey, resulting in missed opportunities for conversions.\r\n\r\nBy targeting customers who have shown interest, this Use Case increases the chances of a purchase and drives higher conversion rates.\r\n\r\nSee Documentation<\/a>","quote":"\"Over 75% of shoppers leave the site without completing a purchase. Remind your customers of what they were browsing to invoke their interest again.\"","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""},{"tab_label":"Banner with Recommendations ","tab_title":"Abandoned Browse Banner With Recommendations","tab_icon":"weblayers","pre_built":true,"tab_content":"This Use Case displays recently viewed items and recommended products to encourage customers to continue shopping and increase the likelihood of a purchase.\r\n\r\nIt solves the problem of effectively targeting customers who have browsed multiple items but haven't made a purchase, ultimately improving conversion rates and revenue per visitor. Many businesses struggle to effectively engage customers at the right moment during their shopping journey, resulting in lost sales opportunities.\r\n\r\nBy showcasing recently viewed items and offering personalized recommendations, this Use Case aims to re-engage customers, encourage them to continue shopping, and increase the chances of a purchase.\r\n\r\nSee Documentation<\/a>\r\n\r\n ","quote":"\"3 out of 4 shoppers leave the site without completing a purchase. Reengage with your customers and remind them of their last browsed products to keep chances of purchasing always high!\"","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""},{"tab_label":"SMS Campaign","tab_title":"Abandoned Browse SMS","tab_icon":"sms-rcs","pre_built":true,"tab_content":"With this Use Case, you send a personalized SMS message with product links to remind your customers of the items that intrigued them.\r\n\r\nYou can fully customize the SMS template with just a few clicks to reflect your brand. Encourage your customers to complete their journey leading up to purchasing effortlessly with this Use Case.\r\n\r\nEvery marketer's nightmare is a customer browsing through your e-store without crossing the finish line of purchasing. Many customers view multiple products that they're interested in, but other things can get in the way, and they forget to purchase. Gently remind your customers of the items they were interested in with this use case.\r\n\r\nSee Documentation<\/a>","quote":"Over 75% of shoppers leave the site without completing a purchase. Reminding customers of forgotten items in their baskets is an easy way to increase conversion rates.","quote_name":"","quote_position":"","media_type":"self_hosted","self_hosted_media":"","vidyard_uuid":""}],"how_it_works_title":"How It Works","how_it_works":[{"item":"Bloomreach automatically tracks customer browsing behavior, identifying when visitors view multiple products (typically 3 or more) without making a purchase, building detailed profiles of their interests and preferences."},{"item":"The platform creates dynamic customer segments based on browse abandonment triggers, allowing you to target users who showed genuine interest but didn't convert during their initial visit."},{"item":"You configure automated campaigns across multiple channels\u2014email, SMS, or web personalization\u2014with customizable timing that can reach customers within hours or days of their browse session."},{"item":"Advanced campaigns include AI-powered product recommendations alongside browsed items, suggesting complementary products that increase average order value and enhance the shopping experience."},{"item":"The system continuously optimizes send times, message frequency, and content personalization based on customer engagement patterns, ensuring maximum conversion rates without overwhelming recipients."}],"case_studies_title":"Campaigns Built Using Abandoned Browse Strategies","case_studies_subtitle":"","case_studies_item":7108,"case_studies_content":"eve Sleep, acquired by Bensons for Beds, implemented Bloomreach Engagement in just three weeks using Shopify integration. The brand immediately activated abandoned browse scenarios alongside abandoned cart campaigns, leveraging historical customer data to re-engage shoppers who viewed products without purchasing. This rapid deployment enabled eve Sleep to generate revenue from personalized browse abandonment campaigns almost instantly, creating seamless automated touchpoints for their established customer database.","target_audience_title":"Target Audience for Browse Abandonment Recovery","target_audience_content":"Retail brands with extensive product catalogs, fashion and beauty companies with seasonal collections, electronics retailers with high-consideration purchases, and travel companies promoting multiple destinations. Particularly valuable for businesses experiencing high browse-to-purchase drop-off rates, those with longer purchase consideration cycles, and brands seeking to maximize revenue from existing website traffic."},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases\/71834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/use_cases"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases\/71834\/revisions"}],"predecessor-version":[{"id":71836,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases\/71834\/revisions\/71836"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/7108"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/40753"},{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/42266"},{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/42391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/40756"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=71834"}],"wp:term":[{"taxonomy":"use_cases_channels","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_channels?post=71834"},{"taxonomy":"use_cases_goals","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_goals?post=71834"},{"taxonomy":"use_cases_products","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_products?post=71834"},{"taxonomy":"use_cases_industries","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_industries?post=71834"},{"taxonomy":"use_cases_metrics","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_metrics?post=71834"},{"taxonomy":"use_cases_tags","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_tags?post=71834"},{"taxonomy":"use_cases_pre_built","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/use_cases_pre_built?post=71834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}