{"id":93986,"date":"2026-07-30T13:38:09","date_gmt":"2026-07-30T13:38:09","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=updates&#038;p=93986"},"modified":"2026-07-30T13:38:10","modified_gmt":"2026-07-30T13:38:10","slug":"conversation-personalization","status":"publish","type":"updates","link":"https:\/\/www.bloomreach.com\/en\/products\/updates\/conversation-personalization","title":{"rendered":"Conversation Personalization"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Shopping agent personalizes conversations with Marketing customer profiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>THE WIN: <\/strong>Unlock a new way to reach customers, using the data they already have. Conversations can now draw upon marketing customer profile data so that each interaction has context on a shopper\u2019s purchase history, preferences, and intent.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WHAT IT IS:<\/strong> Read a customer\u2019s full Marketing profile to personalize interactions. This includes pulling customer attributes, behavioral events, segments, aggregates, predictions, and IDs from Marketing into the agent\u2019s context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>OUTCOMES<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>More relevant and useful interactions<\/strong>: Responses are tailored to customer profiles so every interaction is tailored.\u00a0<\/li>\n\n\n\n<li><strong>Faster shopping journeys<\/strong>: The agent is able to guide shoppers to what they need faster since it already has context on their history, purchases, and preferences.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Shopping agent personalizes conversations with Marketing customer profiles. THE WIN: Unlock a new way to reach customers, using the data they already have. Conversations can now draw upon marketing customer profile data so that each interaction has context on a shopper\u2019s purchase history, preferences, and intent. WHAT IT IS: Read a customer\u2019s full Marketing profile [&hellip;]<\/p>\n","protected":false},"author":372,"featured_media":0,"template":"","updates_categories":[1383],"class_list":["post-93986","updates","type-updates","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/updates\/93986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/updates"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/updates"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/372"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/updates\/93986\/revisions"}],"predecessor-version":[{"id":93987,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/updates\/93986\/revisions\/93987"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=93986"}],"wp:term":[{"taxonomy":"updates_categories","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/updates_categories?post=93986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}