{"id":93984,"date":"2026-07-30T13:38:37","date_gmt":"2026-07-30T13:38:37","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=updates&#038;p=93984"},"modified":"2026-07-30T13:38:38","modified_gmt":"2026-07-30T13:38:38","slug":"catalog-data-in-segmentation-targeting","status":"publish","type":"updates","link":"https:\/\/www.bloomreach.com\/en\/products\/updates\/catalog-data-in-segmentation-targeting","title":{"rendered":"Catalog Data in Segmentation &amp; Targeting"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Use catalog attributes like category, availability, and price directly in segmentation without duplicating data into every event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>THE WIN<\/strong>: Build sharper, more precise audiences using live catalog attributes like category, availability, and price without duplicating data into every event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WHAT IT IS:<\/strong> Behavioral events are now joined to catalog or other structured source data so audiences can use attributes like category, type, availability, price, or more for segmentation and targeting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<strong>OUTCOMES<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sharper targeting<\/strong>: Segments reflect live product attributes, not stale event snapshots.<\/li>\n\n\n\n<li><strong>Less data overhead<\/strong>: No need to copy catalog fields into every event just to use them in audiences.<\/li>\n\n\n\n<li><strong>More product-led use cases<\/strong>: Launch journeys tied to inventory, category, and pricing logic without custom work.<\/li>\n\n\n\n<li><strong>Cleaner data architecture<\/strong>: One source of truth for product data, used across segmentation and campaigns.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Use catalog attributes like category, availability, and price directly in segmentation without duplicating data into every event. THE WIN: Build sharper, more precise audiences using live catalog attributes like category, availability, and price without duplicating data into every event. WHAT IT IS: Behavioral events are now joined to catalog or other structured source data so [&hellip;]<\/p>\n","protected":false},"author":372,"featured_media":0,"template":"","updates_categories":[1369],"class_list":["post-93984","updates","type-updates","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/updates\/93984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/updates"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/updates"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/372"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/updates\/93984\/revisions"}],"predecessor-version":[{"id":93985,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/updates\/93984\/revisions\/93985"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=93984"}],"wp:term":[{"taxonomy":"updates_categories","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/updates_categories?post=93984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}