{"id":93858,"date":"2026-07-27T09:29:18","date_gmt":"2026-07-27T09:29:18","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=updates&#038;p=93858"},"modified":"2026-07-27T12:18:40","modified_gmt":"2026-07-27T12:18:40","slug":"sms-and-omnichannel-campaigns-in-marketing-agent","status":"publish","type":"updates","link":"https:\/\/www.bloomreach.com\/en\/products\/updates\/sms-and-omnichannel-campaigns-in-marketing-agent","title":{"rendered":"SMS and Omnichannel Campaigns in Marketing Agent"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Loomi marketing agent can now build <strong>SMS campaigns<\/strong> including true <strong>omnichannel<\/strong> flows that combine email and SMS in a single campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What&#8217;s new:<\/strong><br>\u2022 <em>SMS campaigns: <\/em>The agent recognizes the SMS intent and writes copy for the channel: short, personalized, and within message limits. It only offers SMS when it&#8217;s enabled for the project and there are opted-in contacts.<br>\u2022 <em>Omnichannel (email + SMS):<\/em> ask for both in one prompt \u2014 e.g. <em>&#8220;Announce our summer sale: email the whole database, then a day later follow up with an SMS to everyone opted in.&#8221;<\/em> \u2014 and the agent builds a single omnichannel scenario.<br>\u2022 <em>Consent-aware routing:<\/em> recipients who aren&#8217;t opted in to SMS automatically fall back to email, so no one is missed and you stay compliant. Loomi marketing&#8217;s guardrails (quiet hours, frequency caps) carry over unchanged.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Loomi marketing agent can now build SMS campaigns including true omnichannel flows that combine email and SMS in a single campaign. What&#8217;s new:\u2022 SMS campaigns: The agent recognizes the SMS intent and writes copy for the channel: short, personalized, and within message limits. It only offers SMS when it&#8217;s enabled for the project and there [&hellip;]<\/p>\n","protected":false},"author":372,"featured_media":0,"template":"","updates_categories":[1369,1376],"class_list":["post-93858","updates","type-updates","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/updates\/93858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/updates"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/updates"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/372"}],"version-history":[{"count":3,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/updates\/93858\/revisions"}],"predecessor-version":[{"id":93881,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/updates\/93858\/revisions\/93881"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=93858"}],"wp:term":[{"taxonomy":"updates_categories","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/updates_categories?post=93858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}