{"id":25475,"date":"2024-05-29T21:16:45","date_gmt":"2024-05-29T21:16:45","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=products&#038;p=25475"},"modified":"2025-12-07T15:03:33","modified_gmt":"2025-12-07T15:03:33","slug":"content-personalization","status":"publish","type":"products","link":"https:\/\/www.bloomreach.com\/en\/products\/content\/content-personalization","title":{"rendered":"Content Personalization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25475\" class=\"elementor elementor-25475\" data-elementor-post-type=\"products\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42e14a19 e-con-full e-flex e-con e-parent\" data-id=\"42e14a19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3908712d e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"3908712d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-581de6b6 elementor-widget__width-initial elementor-absolute e-transform no_border_radius elementor-widget elementor-widget-image\" data-id=\"581de6b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-50,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;custom&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;custom&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"166\" height=\"159\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/br_background_pattern_1.svg\" class=\"attachment-full size-full wp-image-2022\" alt=\"br_background_pattern_1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c5fa76 elementor-widget__width-initial elementor-absolute e-transform no_border_radius elementor-widget elementor-widget-image\" data-id=\"43c5fa76\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;custom&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;custom&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"166\" height=\"159\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/br_background_pattern_2.svg\" class=\"attachment-full size-full wp-image-2030\" alt=\"br_background_pattern_2\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43444f09 e-flex e-con-boxed e-con e-child\" data-id=\"43444f09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-565ef017 e-con-full e-flex e-con e-child\" data-id=\"565ef017\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ebb134d e-con-full e-flex e-con e-child\" data-id=\"1ebb134d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79901b61 elementor-widget elementor-widget-heading\" data-id=\"79901b61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Content Personalization<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8980 elementor-widget elementor-widget-heading\" data-id=\"8b8980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"> Curate a Personalized Experience for Every Customer<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d750027 elementor-widget elementor-widget-text-editor\" data-id=\"5d750027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ensure continuity and personalization in your customer journeys by personalizing site content for your visitors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daa0358 elementor-widget elementor-widget-bloomreach_buttons\" data-id=\"daa0358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><\/div>        <a class=\"br-cta  br-cta--secondary\"  href=\"#features\"><strong>Explore Product Features<\/strong><span><\/span><\/a>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-305c84d9 e-flex e-con-boxed e-con e-parent\" data-id=\"305c84d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d21f0a4 e-flex e-con-boxed e-con e-child\" data-id=\"d21f0a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69ebafa elementor-widget elementor-widget-heading\" data-id=\"69ebafa\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"#features\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd0d1cc e-con-full e-flex e-con e-child\" data-id=\"dd0d1cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5849ae elementor-widget elementor-widget-video\" data-id=\"c5849ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/01_wysiwyg.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a8558a e-con-full e-flex e-con e-child\" data-id=\"4a8558a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e757bad elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e757bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalize Content by Audience Segment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28c5870 elementor-widget elementor-widget-text-editor\" data-id=\"28c5870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\"><section id=\"\" class=\"BannerDoc_ImageLeft pt-0 pb-md-80 pb-lg-120\"><div class=\"container\"><div class=\"row align-items-center\"><div class=\"col-md-6 col-lg-5 offset-lg-1 pl-lg-4\"><div class=\"text-opacity-8\"><p>Create variations of every piece of content to show different audience segments the content they care most about. Best of all, you can do it without help from your design or development teams.<\/p><p>\u00a0<\/p><\/div><\/div><\/div><\/div><\/section><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d532603 e-con-full e-flex e-con e-child\" data-id=\"d532603\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-faffe00 elementor-widget elementor-widget-video\" data-id=\"faffe00\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/bloomreach_web_07.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53bf50f e-con-full e-flex e-con e-child\" data-id=\"53bf50f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8f4202 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b8f4202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create Custom Page Layouts for Different Shoppers\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa70962 elementor-widget elementor-widget-text-editor\" data-id=\"fa70962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Arrange any element on your ecommerce site, like text, images, or menu items, to deliver customized layouts that accommodate each visitor\u2019s preferences. Not only will this decrease bounce rates, but it\u2019ll also keep visitors engaged with your products and services, making a big impact on revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aec30dd e-con-full e-flex e-con e-child\" data-id=\"aec30dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4f0bbc elementor-widget elementor-widget-video\" data-id=\"b4f0bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/bloomreach_web_08.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbf4b78 e-con-full e-flex e-con e-child\" data-id=\"dbf4b78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-626b961 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"626b961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Make Your Site Part of a Seamless Customer Journey<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1080bd5 elementor-widget elementor-widget-text-editor\" data-id=\"1080bd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\"><section id=\"\" class=\"BannerDoc_ImageLeft pt-0 pb-md-80 pb-lg-120\"><div class=\"container\"><div class=\"row align-items-center\"><div class=\"col-md-6 col-lg-5 offset-lg-1 pl-lg-4\"><div class=\"text-opacity-8\"><p>Create one consistent, personalized experience across the entire customer journey. Coordinate and consolidate touchpoints to align with your global marketing strategy.<\/p><\/div><\/div><\/div><\/div><\/section><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6aefa63 e-con-full e-flex e-con e-child\" data-id=\"6aefa63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a1755 elementor-widget elementor-widget-video\" data-id=\"d7a1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/bloomreach_web_09.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bde63a0 e-con-full e-flex e-con e-child\" data-id=\"bde63a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-560f0c7 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"560f0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalize Your Site for Marketing Campaigns at Scale <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1719c5f elementor-widget elementor-widget-text-editor\" data-id=\"1719c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Easily group personalized content changes for specific marketing campaigns and trigger workflows. Layer in multiple personalized experiences, such as loyalty and holiday campaigns. This will help target the right customer with the right message at the right time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db32223 e-flex e-con-boxed e-con e-child\" data-id=\"db32223\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b857b2f e-con-full e-flex e-con e-child\" data-id=\"b857b2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e79f1f elementor-widget elementor-widget-heading\" data-id=\"9e79f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Bloomreach Content \u200b<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0301664 elementor-widget elementor-widget-heading\" data-id=\"0301664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 style=\"font-family: var( --e-global-typography-8d367d6-font-family ), Sans-serif;font-weight: var( --e-global-typography-8d367d6-font-weight );line-height: var( --e-global-typography-8d367d6-line-height );font-size: var( --e-global-typography-8d367d6-font-size );text-transform: none;font-style: normal;letter-spacing: normal\">Explore Related Products<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8852902 e-con-full e-flex e-con e-child\" data-id=\"8852902\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-aa45244 e-con-full product_box e-flex e-con e-child\" data-id=\"aa45244\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#\">\n\t\t<div class=\"elementor-element elementor-element-a2584d0 e-con-full e-flex e-con e-child\" data-id=\"a2584d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0831c20 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0831c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-messages-people-user-bubble-square\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c33468d elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c33468d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalization\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f73c7c elementor-widget elementor-widget-text-editor\" data-id=\"2f73c7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customize web and mobile experiences extensively, including messaging, layout, banners, images, products, and more. Our personalization adapts in real time based on visitor behavior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6345171 elementor-widget__width-initial elementor-absolute product_button_icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6345171\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><rect y=\"0.495117\" width=\"24\" height=\"24\" rx=\"12\" fill=\"#14A1D0\"><\/rect><path d=\"M15.1875 9.24512C15.4922 9.24512 15.75 9.50293 15.75 9.80762V15.4326C15.75 15.7607 15.4922 15.9951 15.1875 15.9951C14.8594 15.9951 14.625 15.7607 14.625 15.4326V11.167L9.21094 16.5811C8.97656 16.8154 8.625 16.8154 8.41406 16.5811C8.17969 16.3701 8.17969 16.0186 8.41406 15.8076L13.8281 10.3936H9.5625C9.23438 10.3936 9 10.1357 9 9.83105C9 9.50293 9.23438 9.26855 9.5625 9.26855H15.1875V9.24512Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd2027e e-con-full call_to_action_link e-flex e-con e-child\" data-id=\"bd2027e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4defc7 elementor-widget elementor-widget-heading\" data-id=\"e4defc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Learn More<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4517ce3 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4517ce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\"><path d=\"M9.87079 16.9496L15.5778 11.2426L9.87079 5.53564L8.45679 6.94964L12.7498 11.2426L8.45679 15.5356L9.87079 16.9496Z\" fill=\"#019ACE\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-4af1efd e-con-full product_box e-flex e-con e-child\" data-id=\"4af1efd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#\">\n\t\t<div class=\"elementor-element elementor-element-37f7ac7 e-con-full e-flex e-con e-child\" data-id=\"37f7ac7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e5059 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b4e5059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-ui-webpage-bullets\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e566bd elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6e566bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Experiences<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af0778 elementor-widget elementor-widget-text-editor\" data-id=\"1af0778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Create compelling experiences that blend content and products for higher conversion rates. Maintain brand consistency with headless, drag-and-drop previews for page editing and previewing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741edc0 elementor-widget__width-initial elementor-absolute product_button_icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"741edc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><rect y=\"0.495117\" width=\"24\" height=\"24\" rx=\"12\" fill=\"#14A1D0\"><\/rect><path d=\"M15.1875 9.24512C15.4922 9.24512 15.75 9.50293 15.75 9.80762V15.4326C15.75 15.7607 15.4922 15.9951 15.1875 15.9951C14.8594 15.9951 14.625 15.7607 14.625 15.4326V11.167L9.21094 16.5811C8.97656 16.8154 8.625 16.8154 8.41406 16.5811C8.17969 16.3701 8.17969 16.0186 8.41406 15.8076L13.8281 10.3936H9.5625C9.23438 10.3936 9 10.1357 9 9.83105C9 9.50293 9.23438 9.26855 9.5625 9.26855H15.1875V9.24512Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee7b330 e-con-full call_to_action_link e-flex e-con e-child\" data-id=\"ee7b330\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7393c elementor-widget elementor-widget-heading\" data-id=\"7e7393c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Learn More<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dddb03 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8dddb03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\"><path d=\"M9.87079 16.9496L15.5778 11.2426L9.87079 5.53564L8.45679 6.94964L12.7498 11.2426L8.45679 15.5356L9.87079 16.9496Z\" fill=\"#019ACE\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-9c5304d e-con-full product_box e-flex e-con e-child\" data-id=\"9c5304d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#\">\n\t\t<div class=\"elementor-element elementor-element-c5941ba e-con-full e-flex e-con e-child\" data-id=\"c5941ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbde0e elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2dbde0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-content-pencil-write\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e1907 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d4e1907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Omnichannel Content\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8508b0f elementor-widget elementor-widget-text-editor\" data-id=\"8508b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adapt your content to reach customers across all touchpoints. Streamline operations with centralized omnichannel content management and advanced workflows.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01f168a elementor-widget__width-initial elementor-absolute product_button_icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"01f168a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><rect y=\"0.495117\" width=\"24\" height=\"24\" rx=\"12\" fill=\"#14A1D0\"><\/rect><path d=\"M15.1875 9.24512C15.4922 9.24512 15.75 9.50293 15.75 9.80762V15.4326C15.75 15.7607 15.4922 15.9951 15.1875 15.9951C14.8594 15.9951 14.625 15.7607 14.625 15.4326V11.167L9.21094 16.5811C8.97656 16.8154 8.625 16.8154 8.41406 16.5811C8.17969 16.3701 8.17969 16.0186 8.41406 15.8076L13.8281 10.3936H9.5625C9.23438 10.3936 9 10.1357 9 9.83105C9 9.50293 9.23438 9.26855 9.5625 9.26855H15.1875V9.24512Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9aee623 e-con-full call_to_action_link e-flex e-con e-child\" data-id=\"9aee623\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4dc1ed elementor-widget elementor-widget-heading\" data-id=\"f4dc1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Learn More<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e20580 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6e20580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\"><path d=\"M9.87079 16.9496L15.5778 11.2426L9.87079 5.53564L8.45679 6.94964L12.7498 11.2426L8.45679 15.5356L9.87079 16.9496Z\" fill=\"#019ACE\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-948d241 e-flex e-con-boxed e-con e-child\" data-id=\"948d241\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f8772 elementor-widget elementor-widget-heading\" data-id=\"d7f8772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready To See Bloomreach in Action?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e9ffe elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-vidyard_widget\" data-id=\"f1e9ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"vidyard_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/vidyard-content-thumbnail.jpg\" class=\"vidyard-player-embed\" alt=\"vidyard-content-thumbnail\" data-uuid=\"LL74Ti8sRdGQFgvoypTt1L\" data-v=\"4\" data-type=\"lightbox\" style=\"width: 100%; margin: auto; display: block;\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/vidyard-content-thumbnail.jpg 2560w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/vidyard-content-thumbnail-300x169.jpg 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/vidyard-content-thumbnail-1024x576.jpg 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/vidyard-content-thumbnail-768x432.jpg 768w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/vidyard-content-thumbnail-1536x864.jpg 1536w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/vidyard-content-thumbnail-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><script>window.vidyardEmbed.api.renderDOMPlayers()<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f642945 e-flex e-con-boxed e-con e-parent\" data-id=\"4f642945\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3233928e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3233928e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common Questions About Content Personalization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57dac08d br_accordion elementor-widget elementor-widget-n-accordion\" data-id=\"57dac08d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1470\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1470\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is content personalization? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1470\" class=\"elementor-element elementor-element-18b9a3e7 e-con-full e-flex e-con e-child\" data-id=\"18b9a3e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-395ef880 elementor-widget elementor-widget-text-editor\" data-id=\"395ef880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2022\/the-future-is-headless-is-your-company-ready\">Content personalization<\/a>\u00a0is a strategy that involves using data insights about users (or in the case of ecommerce, customers) to deliver content that is relevant and tailored to their interests, preferences, or behavior. The goal of content personalization is to enhance the shopping experience, drive engagement, and ultimately foster loyalty and increase revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1471\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1471\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is content personalization software? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1471\" class=\"elementor-element elementor-element-b8c0871 e-con-full e-flex e-con e-child\" data-id=\"b8c0871\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edb9548 elementor-widget elementor-widget-text-editor\" data-id=\"edb9548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A content personalization strategy is an effective tool for creating unique experiences for different visitors on ecommerce platforms. By leveraging data about customer habits, preferences, and behaviors, ecommerce businesses can design personalized landing pages and VIP sections that resonate with individual customers.\u00a0<a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2022\/performance-review-how-bloomreach-content-stacks-up\">A top performing content personalization software<\/a>\u00a0helps your business drive revenue and meet KPIs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1472\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1472\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is content personalization in ecommerce? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1472\" class=\"elementor-element elementor-element-693a595 e-con-full e-flex e-con e-child\" data-id=\"693a595\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-543e09f elementor-widget elementor-widget-text-editor\" data-id=\"543e09f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2021\/new-bloomreach-content\">Content personalization in ecommerce<\/a>\u00a0refers to the practice of creating personalized experiences for customers shopping online. It involves using customer data \u2014 such as past purchases, browsing behavior, and personal information \u2014 to tailor the shopping experience to each individual&#8217;s preferences and needs, helping them find the right product at the right moment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is content personalization?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Content personalization\\u00a0is a strategy that involves using data insights about users (or in the case of ecommerce, customers) to deliver content that is relevant and tailored to their interests, preferences, or behavior. 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It involves using customer data \\u2014 such as past purchases, browsing behavior, and personal information \\u2014 to tailor the shopping experience to each individual&#8217;s preferences and needs, helping them find the right product at the right moment.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43217d9a e-flex e-con-boxed e-con e-parent\" data-id=\"43217d9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f77a440 e-con-full e-flex e-con e-child\" data-id=\"6f77a440\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-21b759a9 e-con-full e-flex e-con e-child\" data-id=\"21b759a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77584aed elementor-widget elementor-widget-heading\" data-id=\"77584aed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explore Content Personalization With Bloomreach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8d8c3 elementor-widget elementor-widget-text-editor\" data-id=\"5f8d8c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bloomreach equips you with the power to deliver exceptional customer experiences. Unleash the potential of your digital ecosystem and drive meaningful results. Get started with Bloomreach to elevate your strategy today!\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3da7aab2 e-con-full e-flex e-con e-child\" data-id=\"3da7aab2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15c18e1 elementor-widget elementor-widget-bloomreach_buttons\" data-id=\"15c18e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><\/div>        <a class=\"br-cta \"  href=\"https:\/\/www.bloomreach.com\/en\/request-demo\"><strong>Request a Demo<\/strong><span><\/span><\/a>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75279dad elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"75279dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"738\" height=\"712\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/cta-section.jpg\" class=\"attachment-full size-full wp-image-1586\" alt=\"cta-section\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/cta-section.jpg 738w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/cta-section-300x289.jpg 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3750d0b0 e-flex e-con-boxed e-con e-parent\" data-id=\"3750d0b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1f0d98 elementor-widget elementor-widget-breadcrumbs\" data-id=\"1a1f0d98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"parent":24999,"menu_order":0,"template":"","class_list":["post-25475","products","type-products","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/products\/25475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/products"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/products"}],"version-history":[{"count":5,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/products\/25475\/revisions"}],"predecessor-version":[{"id":76604,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/products\/25475\/revisions\/76604"}],"up":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/products\/24999"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=25475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}