{"id":74908,"date":"2025-11-13T14:30:00","date_gmt":"2025-11-13T14:30:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/?p=74908"},"modified":"2025-11-12T21:21:27","modified_gmt":"2025-11-12T21:21:27","slug":"bloomreach-unites-search-storytelling-and-personalization","status":"publish","type":"post","link":"\/en\/news\/2025\/bloomreach-unites-search-storytelling-and-personalization\/","title":{"rendered":"Bloomreach Unites Search, Storytelling, and Personalization With the Launch of Personalized Media in-Grid"},"content":{"rendered":"\n<p><strong>MOUNTAIN VIEW, CA, November 13, 2025<\/strong> \u2013 <a href=\"https:\/\/www.bloomreach.com\/en?_gl=1*ytcqpt*_up*MQ..*_ga*MTMwMzU0NTkxNC4xNzA2NzM5NDA3*_ga_QNZ568TB7S*MTcwNjczOTQwNi4xLjAuMTcwNjczOTQwOS4wLjAuMA..\">Bloomreach<\/a>, the agentic platform for personalization, today introduced <a href=\"https:\/\/documentation.bloomreach.com\/discovery\/docs\/personalized-media-in-the-grid\" target=\"_blank\" rel=\"noopener\">Personalized Media in-Grid<\/a>, a new capability that turns static product grids into intelligent storytelling surfaces \u2014 powered by its AI-powered search solution <a href=\"https:\/\/www.bloomreach.com\/en\/products\/genai-product-discovery\">Bloomreach Discovery<\/a> and amplified through its <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\">marketing<\/a> and <a href=\"https:\/\/www.bloomreach.com\/en\/products\/clarity\">conversational shopping<\/a> solutions. The feature transforms traditional product-listing pages into dynamic, story-driven experiences\u2014showcasing the power of Bloomreach\u2019s connected suite. Personalized Media in-Grid brings the compound value of the platform to life, uniting placement, personalization, and conversation inside the shopping journey.<\/p>\n\n\n\n<p>Today\u2019s product-listing pages are largely static and transactional. Personalized Media in-Grid changes that by allowing retailers to insert videos, images, buying guides, seasonal promotions, and cross-sell messages seamlessly between products on search and category pages. With intuitive slot selection, in-context preview, audience targeting, and scheduling capabilities, merchandising teams can manage and optimize content at scale\u2014without ongoing engineering support after the initial integration.<\/p>\n\n\n\n<p>\u201cThe modern shopping journey isn\u2019t linear\u2014it\u2019s a blend of discovery, education, and inspiration,\u201d said Jordan Roper, General Manager and VP of Product, Bloomreach Discovery. \u201cProduct grids shouldn\u2019t just display items; they should guide, educate, and connect with shoppers through relevant, personalized stories. Personalized Media in-Grid turns every grid into a moment of engagement.\u201d<\/p>\n\n\n\n<p>The solution enables merchandisers to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Blend storytelling with commerce<\/strong>: Insert rich media, buying guides, promotional banners, and cross-sell content directly into product grids at specific slots.<\/li>\n\n\n\n<li><strong>Manage content at scale<\/strong>: Apply rules globally across queries or categories, preview in context, and schedule campaigns\u2014no ongoing dev work required after setup.<\/li>\n\n\n\n<li><strong>Target specific audiences<\/strong>: Deliver tailored messages by integrating with Bloomreach Engagement for segmentation and 1:1 personalization, and with Bloomreach Clarity for conversational experiences.<\/li>\n\n\n\n<li><strong>Measure impact<\/strong>: Track performance through Discovery\u2019s built-in analytics and extend reporting through Engagement dashboards.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/personalized-media-in-grid\">Learn more<\/a> about how Bloomreach is transforming AI-powered product discovery and personalization.\u00a0<\/p>\n\n\n\n<p>###<\/p>\n\n\n\n<p><strong>About Bloomreach<\/strong><br><a href=\"https:\/\/www.bloomreach.com\/en\">Bloomreach<\/a> is the agentic platform for personalization. Powering <a href=\"https:\/\/www.bloomreach.com\/en\/products\/discovery\">autonomous search<\/a>, <a href=\"https:\/\/www.bloomreach.com\/en\/products\/clarity\">conversational shopping<\/a>, and <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\">autonomous marketing<\/a>, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora.<\/p>\n\n\n\n<p><strong>Media Contact:<\/strong><br>Michelle DeMaio<br>Bloomreach<br>Corporate Communications<br><a href=\"mailto:michelle.demaio@bloomreach.com\">michelle.demaio@bloomreach.com<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MOUNTAIN VIEW, CA, November 13, 2025 \u2013 Bloomreach, the agentic platform for personalization, today introduced Personalized Media in-Grid, a new capability that turns static product grids into intelligent storytelling surfaces \u2014 powered by its AI-powered search solution Bloomreach Discovery and amplified through its marketing and conversational shopping solutions. The feature transforms traditional product-listing pages into [&hellip;]<\/p>\n","protected":false},"author":331,"featured_media":74912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[679],"class_list":["post-74908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/74908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/331"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=74908"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/74908\/revisions"}],"predecessor-version":[{"id":74915,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/74908\/revisions\/74915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/74912"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=74908"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/tags?post=74908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}